Digital Marketing Manager at Varsity Tutors | Torre
Digital Marketing Manager
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Varsity Tutors

Digital Marketing Manager

Varsity Tutors
Posted by
Diana Vargas
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Full-time

Legal agreement: Employment

Compensation
USD45K - 99K/year
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Remote (anywhere)
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Posted about 5 years ago

Requirements and responsibilities

• Identify, experiment with, prove out, and scale PPC and paid social channels • Create strategies to engage those leads and convert them to customers. • Drive learning and optimization of funnel through experimentation, creative iteration, and A/B testing. • Pull data, analyze, and communicate results. Pivot or shift approaches when necessary in response to what you learn. • When needed, collaborate with UX, marketing, engineering. • Once acquisition channels are proven, work with engineering to optimize, scale, and automate. • Business development and negotiations as necessary to support. • Can own acquisition programs end-to-end, including integrating with third-party APIs
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