Demand Generation Manager at Octane AI | Torre
Demand Generation Manager
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Octane AI

Demand Generation Manager

Octane AI
Posted by
Mariajosé Gómez
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Full-time

Legal agreement: Employment

Compensation
USD50k - 60k/year
Non-negotiable
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Remote (anywhere)
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Posted almost 6 years ago

Requirements and responsibilities

• Develop and execute measurable and scalable demand generation programs across digital and offline channels, that deliver both self-serve customers and qualified leads for our sales team. • Collaborate with your marketing & sales colleagues to optimize lead nurturing and lead scoring programs that maximize the effectiveness of your top of funnel programs. • Implement a strategy for continuous testing and optimization using A/B and multivariate testing methodologies and tools. • Develop and maintain dashboards and identify KPIs, leading indicators, attribution models to support your robust measurement philosophy. • Recommend and manage budgets - make the business case for what’s needed to test new ideas, then what it takes to scale and maintain target LTV/CAC ratios. • Be the hands-on doer to create and execute your programs, but also know when and how to seek support if needed, evaluating and making recommendations about agencies, tools, and contractors to help scale and still meet ROI objectives. • Stay curious, keep current on, and be the internal champion for trends, best practices, new tools, and innovation in your space. • Be ready to throw on other hats to help take advantage of new opportunities that arise - we are a small but growing team that works collaboratively to make sure all good ideas can see the light of day.
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