Facebook Media Buyer Internship at Jump 450 Media | Torre

Facebook Media Buyer Internship

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Internship
Ongoing
Unpaid
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities


Media: • Analyzing paid marketing campaigns to understand how we can achieve clients’ goals • Thoroughly understand client’s business strategy, goals and KPIs • Gather data on consumer, competitor, and market conditions • Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives. • Prepare reports and present to internal teams, leveraging our real-time data dashboards • Build knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together Creative: • Deep dive on our clients’ creative to identify strengths and weakness • Analyze the data from all tests write up detailed analyses that teases out the “what and why” findings so our team can learn and improve • Create detailed personas and map the ideal journeys of our client’s customers will go through • Compile new creative developments within the industry to better service the client • Brainstorm and collaborate on concept development, copywriting tasks, messaging and marketing materials • Goal 1: Orientation Goal 2: Get To Know The World’s Best Media Buying Team • Meet with VP of Google to review high level insights of the channel • Meet with VP of Social to review high level insights of the channel • Meet with VP of Native to review high level insights on the channel • Review documentation on Media Channel optimizations • Take detailed notes for summary findings Goal 3: Get To Know Our Creative Team • Meet with VP of Creative to review high level insights into the department • Review Creative Strategies doc to become immersed in direct response creative • Review Robert Cialdini's Principles of Persuasion Goal 4: Get To Know Our Business Development Team • Meet with Director of Growth to review high level insights into the department • Review the Art of Negotiation Cheat Sheet