Job DescriptionOverviewWe're hiring a Social Media Manager & Video Editor to take ownership of content production, social media management, and paid ad performance for a growing wellness-focused brand.This role is ideal for someone who can transform raw footage into high-performing content, manage day-to-day social media execution, and build paid advertising campaigns from the ground up. You'll work closely with a founder-led brand where content is the primary growth engine.Role DetailsType: Part-TimeWorking Hours: Must overlap with PST (California) business hoursReports To: FounderRate: To be discussedTools: CapCut / Adobe Premiere / Final Cut Pro, Instagram, TikTok, Meta Ads Manager, Canva or similarKey Responsibilities1. Video Editing & Content Production (Primary Focus)Edit raw video footage into polished, platform-ready contentProduce short-form videos (Reels, TikToks) optimized for performanceCreate promotional and product-focused contentDevelop founder-led content (e.g., day-in-the-life, trends, storytelling)Ensure all content is on-brand, captioned, and ready for posting2. Social Media ManagementManage and publish content across Instagram and TikTokMaintain a consistent and strategic posting scheduleWrite captions, hashtags, and platform-appropriate copyMonitor engagement and respond to comments where neededFlag important interactions or insights to the founder3. Paid Ads Management & Performance TrackingSet up and launch paid campaigns (Meta Ads Manager and other platforms)Track and analyze performance (spend, reach, clicks, conversions, revenue)Provide clear, actionable performance summariesOptimize campaigns based on data (creative, targeting, budget)Identify underperforming ads early and recommend improvementsEstablish a consistent reporting cadence4. Marketing Strategy & Influencer SupportContribute to overall content and growth strategyIdentify trends and opportunities across platformsSupport influencer outreach (research, communication, tracking)Recommend what content should be scaled via paid adsBring industry awareness and audience understanding into strategyWhat Success Looks Like (First 90 Days)Consistent flow of edited, published content from raw footageActive and structured social media presence across platformsPaid ad campaigns launched with clear performance trackingRegular, easy-to-understand reporting on ad performanceFounder content consistently produced and publishedInitial influencer outreach pipeline establishedWho This Role Is ForA strong video editor who understands what makes content performSomeone who thinks in platforms, TikTok vs Instagram differencesA proactive operator who brings ideas, not just executionSomeone comfortable working directly with a hands-on founderA data-aware marketer who can interpret performance and act on it
8 days ago