Techno functional role. Specific contribution expected from the role: Seeking a Senior Data Scientist with 6–10+ years of experience in Python, R, SQL, Machine Learning, Causal Inference, Sales Incrementality, Cannibalization Analysis, Marketing Mix Modeling (MMM), Driver Analytics, Regression, Tree-Based & Ensemble Models, SHAP/XAI, Statistical Modeling, and Advanced Analytics to build scalable models that measure innovation impact and commercial performance. Hands-on experience working with large retail/POS datasets to identify key business drivers, quantify KPI contributions, develop explainable ML models, and deliver actionable insights through commercial analytics and causal modeling. Preferred experience in the FMCG/CPG industry, with strong stakeholder management, business storytelling, and the ability to translate complex analytical findings into strategic business decisions.Job Description: Senior Data Scientist – Driver Analytics & Incrementality ModelingWe are looking for a Senior Data Scientist with strong experience in Machine Learning, Causal Analytics, and Commercial Analytics to support driver analysis for innovation incrementality.Key Requirements:Good experience in Data Science and Advanced Analytics.Hands-on experience in sales incrementality, cannibalization analysis, marketing mix modeling, causal inference, and driver analysis.Strong expertise in ML techniques such as regression, tree-based models, ensemble methods, and explainability frameworks (SHAP, feature importance, etc.).Experience identifying key factors impacting business KPIs and quantifying their contribution.Exposure to CPG/FMCG domain preferred, especially categories such as beverages, snacks, or consumer goods.Ability to work with large retail/POS datasets and derive actionable business insights.Strong stakeholder managementUpdate from the hiring team: Candidates with experience in Bayesian Regression experience or at least regression experience will only be considered0daysInterested candidates who are immediate joiners/who are serving notice period can apply to shailaja.vejendla@teamlease.com alongwith updated profile and id proof.
2 months ago