Omniscient is an organic growth agency that builds revenue-focused organic growth systems for B2B software companies — optimized for both search engines and generative AI.We pride ourselves on being lean, agile, and experimental. Our team thrives on R&D and innovation, always exploring the smartest ways to deliver exceptional results. We believe in a culture of building and shipping — whether it’s client deliverables, new services, or internal tools that keep us ahead of the game.If you’re looking for a role where you’ll tackle challenging problems, work with ambitious brands, and help shape the future of organic growth, let’s talk.Learn about the
principles that drive how we work and build a company.About Omniscient DigitalOmniscient Digital is an AI-first B2B organic growth agency working with B2B brands from startups to large household enterprises like SAP, TikTok, and Adobe. We specialize in SEO, Generative Engine Optimization (GEO), digital PR, and content strategy.We are building a paid media practice from the ground up. This is a foundational hire: you will be the first dedicated paid media strategist at Omniscient, responsible for proving the service line and establishing processes.The RoleYou own paid search strategy, execution, and performance for an initial book 3 to 5 B2B clients. Google Ads is the main channel with Microsoft Ads/Bing in the mix.You work alongside our organic strategists to build integrated growth programs where paid search and organic reinforce each other. You'll sit at the intersection of paid search, SEO, GEO, and content, using paid search to capture commercial intent at the moment it converts, and using everything we already know about our clients' organic and AI-search behavior to inform sharper paid strategy than agencies without that context can build. The application passcode is PAIDISAWESOME.ResponsibilitiesOperational InfrastructureSet up Omniscient Digital's Google Ads MCC and Microsoft Ads agency account and define access policyDefine and implement client onboarding and offboarding proceduresWork with our Financial Controller to establish billing and invoicing flowImplement QA, escalation, and risk proceduresTech StackGoogle Ads direct vs. SA360Tooling for budget management, reporting, and QAConversion tracking and attribution stackCampaign Strategy and ExecutionEnd-to-end paid search strategy on Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing for B2B clientsBuild, launch, and optimize full-funnel paid search programs tied to pipeline and revenue goals, not just leads and CPLManage client budgets ranging from $10K to $100K+ per monthAccountability for both efficiency metrics (ROAS, CPL, CAC) and pipeline-stage metrics (cost per opportunity, SQL conversion rate, pipeline velocity)Structured testing programs across keywords, creatives, audiences, bidding strategies, and campaign structuresIntegration with Organic GrowthLead paid search strategy that uses our SEO, GEO, and content data as a competitive edge, keyword and SERP intelligence the organic team already builds becomes the sharpest input to your paid search accountCapture commercial-intent and bottom-funnel demandIdentify paid search opportunities informed by SEO and AI visibility researchIdentify cross-sell opportunities within existing organic-only accounts and support business development with paid search audits and proposalsReporting, Analysis, and Client CommunicationOwn weekly and monthly performance reporting with a clear narrative connecting paid search spend to pipeline impactPresent results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metricsBuild multi-touch attribution frameworks that tie paid search activity to pipeline and ARR, working with client marketing and sales teamsLeverage AI tools and automation to streamline campaign management, reporting, and optimization workflowsPractice Building (0-to-1)Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flowsEstablish pricing and packaging recommendations for paid media services based on early engagement learningsProve unit economics within the first 90 days to build the case for scaling the teamContribute to hiring and onboarding the next 1-2 paid media team members as the practice growsHiring & OnboardingThe consultant leads recruiting for Omniscient's first paid search hire:Source candidates through consultant's network and standard channelsLead first-round interviews and technical screensDesign and grade a take-home or live audit exerciseMake a hire recommendationLead the first 30 days of onboarding (account walkthrough, system handoff, shadowing)RequirementsMust-Have4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context2+ years in an agency setting, working directly with clients and managing multiple client accounts simultaneouslyExperience building a paid search function from scratch at an agencyDeep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/BingProven experience managing $10K to $100K+ monthly paid search budgets with direct accountability for performanceStrong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attributionExperience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration via paid searchDaily use of AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, workflow automation, etc.Self-directed operator who thrives with autonomy and minimal hand-holdingKey Performance IndicatorsYour success will be measured against clear outcomes, not activity metrics:Client ROAS and CPL/CAC targets met or exceeded across your book of businessClient retention rate above 90% for paid search engagementsDocumented, repeatable paid search playbook delivered within 90 daysPositive service line economics demonstrated by end of 20262+ case studies with quantified results within the first 6 monthsWe know the confidence gap and imposter syndrome can sometimes hold us back from applying for a job. But there’s no such thing as a "perfect" candidate. Omniscient Digital is a place where everyone can grow. However you identify and whatever background you bring, please apply if the idea of this role excites you.Omniscient Digital is an equal opportunity employer. We ensure equal opportunity, and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.
7 days ago