Growth Marketer
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Full-time
Compensation
USD130k - 145k/year
Posted about 3 years ago
Responsibilities
The Uniswap Protocol is the largest decentralized trading and automated market making protocol (often called a DEX, “Decentralized Exchange”) on Ethereum. The Uniswap Labs team was a major contributor to the Uniswap Protocol and now focuses on building a suite of products to support the Uniswap Labs ecosystem. Our team is one of the most impactful in crypto.
We are seeking an experienced Growth Marketer to join our team and drive the growth of our consumer web and mobile app. You will be responsible for developing and executing strategies to acquire and retain users, increase engagement, and optimize conversion rates. This role requires a strong background in digital marketing, including expertise in running paid ads, as well as experience managing agency relationships.
Responsibilities:
- Drive new users through paid digital marketing channels: social media advertising, digital ad networks and search ads.
- Conduct thorough analysis of campaign performance and optimize ads to improve key metrics, including conversion rates, click-through rates, and return on ad spend.
- Manage relationship with external agency to align paid marketing initiatives with overall marketing goals and KPIs.
- Continuously test and iterate on marketing strategies, messaging, and creative assets to drive user acquisition.
- Collaborate with internal teams, including product, design, and content, to align marketing campaigns and landing pages with overall marketing goals and company brand guidelines
- Collaborate with cross-functional teams to develop, manage, and execute affiliate campaigns and incentive-based programs that align with overall growth goals and strategies.
- Track and report key performance indicators (KPIs) across all acquisition channels and provide regular updates to the management team, highlighting successes, challenges, and recommendations.
- Work with data to implement proper acquisition attribution.
- Monitor and analyze user behavior, market trends, and competitor activities to identify growth opportunities and provide actionable insights.