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about 1 month ago
Requirements and responsibilities
About DeepJudgeDeepJudge is building the intelligence layer for legal work. Founded by former Google search engineers with PhDs in AI from ETH Zurich, DeepJudge helps legal teams unlock and apply the knowledge inside their organizations through world-class enterprise search and AI infrastructure—enabling them to automate workflows, build knowledge-powered applications, and turn institutional knowledge into a lasting advantage.Our platform is trusted by many of the world’s leading law firms and legal teams, including Holland & Knight, Gunderson Dettmer, Cozen O’Connor, ArentFox Schiff, CMS Switzerland, Schoenherr, and others.Headquartered in Switzerland with a growing team across North America and Europe, DeepJudge is shaping the future of how professional knowledge is discovered and applied.About the roleDeepJudge is looking for a senior Demand Generation Manager to own and scale pipeline creation across channels and campaigns. This role reports to the Director of Marketing and sits at the intersection of marketing and revenue, translating positioning, content, and product initiatives into structured programs that drive measurable pipeline impact.You will define campaign priorities, shape channel strategy, and ensure audiences are effectively engaged and converted across the funnel—from first interaction to qualified opportunity.This is a hands-on role with end-to-end ownership of pipeline generation and conversion, working closely with the Director of Marketing and acting cross-functionally across marketing disciplines and the broader organization.Your responsibilities will includeDrive pipeline generationOwn marketing-sourced and influenced pipeline across key regionsTranslate business and marketing priorities into structured demand generation programsPartner closely with sales on account targeting and pipeline developmentWork cross-functionally with content, product marketing, events, and marketing operations to translate strategy into pipeline-generating programsLead campaign strategy and executionPlan and execute integrated campaigns across ABM, events and webinars, content, product releases, and partner marketing programsTurn key initiatives into coordinated, multi-channel campaignsMaintain a balanced mix of always-on and campaign-driven effortsOptimize full-funnel performance and conversionImprove performance across the funnel throughout the entire buyer journeyOptimize key touchpoints including:Website journeys and landing pagesDemo and high-intent entry pointsLead-to-opportunity progressionDesign and scale lifecycle and nurture programs to drive engagement and pipeline velocityContinuously test and improve conversion through structured experimentation (CRO)Own channel strategy and distributionManage and optimize key channels including social media, paid acquisition and retargeting, as well as email and lifecycle marketingEnsure content is effectively distributed and adapted across channels and audiencesTest and scale emerging channels (e.g., Reddit, programmatic, niche communities) to identify new sources of reachRun a structured test-and-learn approach across channels to identify and scale what worksMeasure, analyze and improveTrack campaign and channel performance with a focus on pipeline impact, efficiency, and scalabilityBuild visibility into performance drivers across the funnelUse data to prioritize, iterate, and scale high-performing initiativesLeverage modern tools and AI to improve execution and efficiencyWhat success looks like in 12 monthsMarketing is a consistent and meaningful driver of pipeline, with clear contribution across key regions and segmentsConsistent, high-quality pipeline generation driven by marketingRepeatable and well-structured campaign frameworks across channelsMeasurable improvements in conversion across website, nurture, and pipeline stagesStrong visibility into what drives pipeline and revenue impactClose alignment with sales, product marketing, and content on targeting and executionYou're a great fit if youHave strong experience in B2B SaaS demand generation and growth marketingHave owned or significantly contributed to pipeline generationAre comfortable operating across the full funnel—from acquisition to conversionHave hands-on experience with: ABM and sales-aligned campaigns, lifecycle and nurture programs, paid and organic channel strategy, CRO and website performanceAre comfortable working with modern marketing and growth tools, such as:CRM and automation platforms (e.g. HubSpot)Website and CMS tools (e.g. Webflow or similar)Data enrichment and outbound tools (e.g. Gong, Clay)Paid acquisition platforms (e.g. Google Ads, LinkedIn Ads)SEO and analytics tools (e.g. Google Analytics, Ahrefs, or similar)Measurement and reporting tools (e.g. Looker, or similar BI tools)AI tools to enhance execution (e.g. Claude)Have a strong analytical mindset and understand pipeline quality, not just lead volumeAre experienced in attribution, funnel analysis, and measuring pipeline impact across complex B2B buying cyclesAre comfortable using modern tools and AI to enhance executionAre able to work in European and East Coast friendly time zonesThis role is not for you if…You focus primarily on brand or awareness without ownership of pipeline and conversionYou prefer highly specialized roles without end-to-end responsibilityYou are not comfortable delivering measurable business outcomesYou prefer executing established playbooks over building, testing, and refining approachesWhat you can look forward toOwn demand generation at DeepJudge and define how pipeline is built and scaled, rather than inheriting an existing playbookJoin at an inflection point, with recent launches, growing US market presence, and strong product-market fit in legalReal ownership with short feedback loops—your work will have a visible, measurable impact on pipeline and revenue from day oneA high degree of autonomy with the opportunity to build, test, and refine approaches, while operating in a lean and execution-focused environmentA competitive compensation and equity package that reflects the leverage and strategic importance of the roleDeepJudge is an equal opportunity employer committed to fostering an inclusive, high-performance culture.If this role excites you, but you feel you don’t meet every qualification, they encourage you to apply anyway and tell them why you’d be a great fit.
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