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Responsibilities
Define and execute the GTM strategy for student and institutional segments (schools, colleges, parents).
Build and manage high-performing channels: performance marketing (Meta/Google), SEO, content, email, partnerships, and influencer programs.
Drive qualified lead generation and optimize CAC, LTV, conversion rates, and payback periods with strict weekly targets.
Lead brand positioning and messaging—clear value proposition, differentiation, and consistent voice across all touchpoints.
Scale marketing ops: attribution, tracking, dashboards, and experimentation (A/B testing) to continuously improve ROI.
Collaborate tightly with sales to improve lead quality, pipeline velocity, and close rates; fix handoff leaks.
Own product marketing: launches, feature adoption campaigns, pricing/packaging inputs, and customer education.
Build and mentor the marketing team (performance, content, design, CRM); hire for execution speed and accountability.
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