Direct-Response Copywriter at AI Acquisition | Torre
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Direct-Response Copywriter

You'll drive $50M+ ARR growth by rapidly shipping high-impact direct-response ad copy.
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Full-time

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Compensation USD120k/year
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Emma of Torre.ai
about 2 months ago

Requirements and responsibilities


ABOUT USAI Acquisition is a $50M+ ARR education business teaching entrepreneurs how to build AI-powered service businesses. ~3,000 active clients across three program tiers. Backed by some of the best operators in the coaching and performance-marketing space. Remote, scaling fast, and extremely execution-heavy.THE WORKYou’ll write the ads for a $50M ARR AI-education business running multiple active funnels, with more launching. This is not a content role. This is not a brand voice role. This is a direct-response copywriting seat inside a performance-marketing machine where ads go live fast and results are measured in days.You are not here to write clever copy that wins awards. You are here to write ads that stop the scroll, build desire, handle objections, and make people click.This role sits alongside our Head of Media / Creative Director and our creative strategy team. They will supply the angles, hooks, and strategic direction. You will own turning those into finished ad copy that ships.Your output:Facebook and Instagram video ad scripts (hooks, body, CTA)Static ad copy (headline, body, CTA)UGC-style scripts for on-camera talentShort-form ad variants and angle iterationsLanding page and funnel copy support as neededIf you need two weeks to write one ad, this is not your role. If you can read a brief, understand the buyer, and ship five ad scripts by end of day — keep reading.RequirementsHOW WE WORKVolume + iteration > one “perfect” adHooks are the job. Body copy follows. CTA closes. In that order, every time.Direct-response cadence: brief → write → ship → test → iterateSpeed matters. We run —100+ ads per week. Slow writers block the machine.Small senior team. Direct line to operators. Zero bureaucracy.THE STATE YOU’RE WALKING INTOMultiple active offers with paid traffic already runningMid-to-high six figures per month in ad spendHead of Media, creative strategists, and an editor team already in placeInternal AI tooling already used across the businessLarge volume of test data, customer research, and offer feedback to write fromThis is not a role where you sit around waiting for a brief. There is a machine running. Your job is to feed it sharp copy.WHAT WE’RE LOOKING FORMust-have:3+ years writing performance ads — Facebook and Instagram ads specifically, not emails, blogs, or organic contentA portfolio of real ads you personally wrote that actually ran in a paid accountYou understand hooks, mechanisms, objections, proof, and buyer psychology at a deep levelYou have experience in info-product, coaching, online education, agency-services, or ecommerce — categories with real buyer resistanceYou write fast. You can produce multiple complete ad scripts in a single working session.You are highly fluent in English — native or near-native levelYou can take an angle brief and execute it without needing the concept explained three timesStrong signals:Your portfolio shows hooks that would actually stop a scroll — not headlines that would open a brochureYou have written UGC-style scripts, talking-head scripts, B-roll voiceover scripts, and static ad copyYou have worked on high-ticket offers ($1K+) where the ad has to do serious persuasion work before the clickYou use AI to produce faster — variations, research, angle exploration — but your final copy has your commercial instinct on it, not GPT’sYou have swipe files, inspiration sources, and a real research process — not just “I read the brief and start writing”People who’ve worked with you describe you as fast, reliable, and commercially sharpWE’RE NOT THE RIGHT FIT FOREmail copywriters or content writers with no paid ad creative experiencePeople whose portfolio is primarily organic social, newsletters, or SEO contentBrand copywriters with no direct-response or performance marketing orientationWriters who produce one polished ad per week — this machine needs volumeAnyone who cannot show ads they personally wrote that ran in a paid accountDesigners or editors with no standalone writing abilityWHAT YOU’LL ACTUALLY DOWrite complete Facebook and Instagram ad scripts from creative briefs — hook, body, CTAProduce multiple angle variations per brief for testingWrite UGC scripts for on-camera talent, formatted for easy deliveryWrite static ad copy (headlines, primary text, CTAs) across formatsIterate quickly on underperforming copy based on performance dataCollaborate with the creative strategy team so your copy executes the intended angle cleanlyReview your own output against the funnel it feeds — landing page, VSL, application — so the copy is consistentBenefitsCOMP & BENEFITS$120K – $180K total compBase + performance bonus, geography-adjustedStrong senior-level compensation, geography-adjustedFully remoteHigh-volume testing environment with real spend behind your workDirect access to operators, offers, performance feedback, and customer dataMassive upside if you become truly irreplaceableHOW TO APPLYStep 1 — Portfolio (required)Share 3 Facebook or Instagram ads you personally wrote that ran in a paid account. For each one tell us the brand and offer type, what the hook was trying to do, and any performance data you have (CTR, CPA, ROAS, revenue). Links to live ads, screenshots, or a Google Doc are all fine.Email-only portfolios will not be considered.Step 2 — Write 5 ads for usReview our funnel at https://www.aiacquisitionmethod.com/apply?utm_source=main . Write one complete ad (hook, body, CTA) for each of 5 different angles you’d test. For each ad include:The full written ad copy as it would appear in the feedThe angle in one sentence — what belief or pain point is this attacking?Where you got the inspiration — competitor research, customer language, the funnel itself, or something elseWhy this angle should work for this specific audienceWhat format you’d run it in (UGC, static, talking head, B-roll voiceover, etc.)Submit as a Google Doc within 48 hours. Please note that working with incomplete information is part of the job.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
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