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25 days ago
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About XBOWAt XBOW, we’re redefining the future of cybersecurity by building the world's first autonomous pentester, powered by AI. Today, the gold standard for securing software systems is human pentesters, but with the rise of artificial intelligence, we’re stepping up to scale offensive security to meet the ever-growing demand.AI is transforming the landscape of both cybersecurity and cyberattacks. While millions of people without security expertise are creating software, bad actors are using AI to launch more effective attacks. XBOW fights back with AI-driven superpowers, enabling security teams to stay one step ahead.Backed by Sequoia Capital and Altimeter, and a team that includes the creators of GitHub Copilot and GitHub Advanced Security, XBOW is not just keeping up with the times—we’re shaping the future of cybersecurity. Our mission is simple: to defeat the bad actors before they strike, using AI to revolutionize how we approach offensive security.We’re building something that must be built, and we’re the team to do it. Join us in shaping the next frontier of autonomous security.Your RoleXBOW is hiring a Regional Marketing Lead, AMER to own pipeline generation for a dedicated region. This role is responsible for designing and executing regional marketing programs that drive demand, engage target accounts, and support revenue growth.You’ll work closely with Sales, Partnerships, and the broader Marketing team to build pipeline using a mix of regional events, channel marketing, and account-based marketing. This is a highly execution-oriented role with clear ownership and measurable goals.What You'll DoOwn pipeline generation for the AMER region, with targets aligned to revenue goalsPlan and execute regional events, including:XBOW-hosted events (dinners, roundtables, meetups)Sponsored conferences and third-party eventsBuild and run account-based marketing (ABM) programs in partnership with SalesDevelop and execute channel and partner marketing initiatives to drive co-sourced pipelinePartner closely with Sales on regional planning, account targeting, and event follow-upManage regional campaigns end-to-end, from strategy through execution and measurementTrack performance and report on pipeline created, pipeline influenced, and ROIContinuously test, iterate, and optimize regional programs based on resultsWho You Are5–8+ years of experience in B2B marketing, with a focus on field, regional, or demand generation marketingProven experience building and influencing pipeline for a specific geographic regionHands-on experience with events, ABM, and channel/partner marketingStrong cross-functional partner, especially with SalesComfortable owning goals, metrics, and reportingStrong execution skills and ability to manage multiple initiatives at onceExcellent written and verbal communication skillsBonus if you haveExperience in B2B SaaS, security, or technical products leveraged by developersFamiliarity with tools like Salesforce, Marketo, HubSpot, or similar marketing and CRM platformsExperience in fast-growing or early-stage environmentsWhat We Offer:Compensation & Equity: Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.What Else You Should KnowLocation: US RemoteContract: Full-timeHiring Process:Talent ScreenHiring Manager InterviewRole Related InterviewsFinal InterviewAt XBOW, we leverage AI every day, it's embedded in our product and our sales approach. But for this role, we’re seeking someone who brings genuine curiosity, empathy, and persistence. If that's you, we'd love to connect.
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