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Requirements and responsibilities
AI Growth Marketer to own Livaclean's Shopify DTC channel — build landing pages with Claude CLI, create static ad variations at scale, and run A/B tests across the funnel. Livaclean is a 7-year-old ecommerce skincare brand (pimple patches, face care, hair care) with a fully remote team across Pakistan, Philippines, India, and LATAM.The RoleWe're a 95% Amazon business building our DTC/Shopify channel (~$25K/month today). This is an experimental, builder-stage role you're not maintaining a system, you're creating one. Claude CLI proficiency is a hard requirement.You'll own the static ad pipeline: produce 20-50 AI-powered ad variations/week, test messaging across awareness levels, and feed winning data to our video creative team. 500+ UGC videos/month already flowing in for creative mining.What You'll DoBuild and optimize Shopify landing pages, PDPs, and advertorials using Claude CLI (~30%)Create 20-50 static ad variations/week using AI tools — test hooks across problem/solution/product-aware audiences (~30%)Run A/B tests across pages, ads, and email — track CTR, CPA, ROAS, and conversion rates (~20%)Optimize Klaviyo email flows (welcome, abandoned cart, post-purchase) (~10%)Develop ad concepts at volume, mine UGC library, collaborate with Creative Lead (~10%)RequirementsMust-Have:Claude CLI proficiency (this is non-negotiable)Marketing fundamentals: awareness levels, funnels, A/B testing, ad performance analysisShopify experience (PDP editing, DTC ecommerce flows)AI-powered static ad creation at volume (portfolio required)Data-driven, self-directed, comfortable building from scratchNice-to-Have:Klaviyo or email marketing experienceMeta Ads, Google Ads, or TikTok Ads managerDTC CRO, A/B testing tools (VWO, Optimizely)HTML/CSS, skincare/beauty category experienceWorking Arrangement1-month paid trial full-time, with growth into DTC Growth LeadFully remote, a sync-first, 4 hours/week CT overlap for syncsWe cover all AI tools, Shopify apps, and software — you choose the stackDirect founder access, full autonomy over workflowTo ApplyClaude CLI demo (mandatory) — Loom video showing you building something with Claude CLIMarketing portfolio — landing pages, static ads, email campaigns, Shopify work. Specialist in one area? Show depth, not breadthPick any Livaclean product — mock up 1 static ad concept for 3 awareness levels (problem/solution/product-aware)
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