Go-to-Market Lead at Aztec Labs | Torre
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Go-to-Market Lead

You'll drive product growth and adoption, shaping the future of blockchain privacy from end to end.
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Full-time

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Emma of Torre.ai
11 days ago

Requirements and responsibilities


About AztecAztec Labs is a UK headquartered software development company building privacy products.We led the initial development of the Aztec Network, the first permissionless, decentralised and programmable privacy Layer 2 on Ethereum. After the launch of the Aztec Network, we shifted our focus towards developing groundbreaking privacy apps on the Network.About the RoleWe're looking for a highly versatile Go-to-Market Lead to own the growth and adoption of one of our flagship products.This is not a traditional marketing role, business development role, or product role. It's a hybrid position for someone who enjoys wearing multiple hats and is excited to take commercial ownership of a product from end to end.You might spend a few hours interviewing users to understanding friction points, then a few hours writing product content or launching a growth campaign, and then a few hours speaking with strategic partners. You'll work closely with product, engineering, and leadership to help shape product direction while driving user adoption and engagement.Success in this role requires creativity, strong commercial instincts, exceptional communication skills, and a willingness to solve problems wherever they appear.What You'll DoOwn the go-to-market strategy and execution for a key Aztec productDevelop a deep understanding of users, their workflows, and their pain pointsConduct customer and ecosystem interviews to gather actionable feedbackTranslate user insights into product recommendations and prioritizationCreate and execute growth initiatives to drive adoption and engagementWrite compelling content including blog posts, product launches, guides, and announcementsWork closely with product and engineering teams to shape roadmap decisionsTrack product performance and use data to inform growth initiativesWhat We're Looking ForYou may come from a background in:Product MarketingBusiness DevelopmentGrowthProduct ManagementDeveloper RelationsFounder / Startup OperatorConsultingCommunity BuildingMore important than your title is your ability to identify opportunities, execute independently, and drive outcomes.We're excited to meet candidates who:Have a strong bias toward action and ownershipAre comfortable operating in ambiguous environmentsAre exceptional communicators, both written and verbalEnjoy speaking directly with users and customersCan move seamlessly between strategy and executionHave experience launching products, programs, or growth initiativesAre naturally curious and enjoy learning complex technical conceptsCan work cross-functionally with product, engineering, and leadership teamsNice to HaveExperience in fintech, payments, crypto, or developer toolingFamiliarity with blockchain technology and digital assetsExperience working at an early-stage startupBackground in product-led growth or ecosystem developmentExperience managing partnerships or business development initiativesWhat we offerHighly competitive compensation packageFlexible and remote work environment25 days holiday + bank holidays annuallyAn opportunity to work at the cutting edge of technology
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