About the OpportunityWe're seeking a creative strategist who thinks differently about conversion optimization. This isn't your typical growth hacking or direct-response marketing role. Our client operates in the public records space property and people data, where trust and professionalism are the ultimate conversion drivers, not hype or aggressive sales tactics.In this role, you'll lead the ideation process for multi-step marketing funnels, conceptualizing high-impact A/B tests that improve conversion rates while maintaining an aesthetic that communicates credibility and reliability.What You'll DoYour primary deliverable is simple but critical: visual mock-ups of A/B test concepts paired with strategic rationale.Conceptualize split tests that prioritize user psychology and trust over traditional conversion tacticsCreate visual mock-ups (lo-fi or mid-fi wireframes) using tools like Figma, Canva, Balsamiq, Snagit, or whatever you preferWrite concise strategic summaries explaining the why behind each test so the production design team can execute seamlesslyDraw inspiration from unexpected sources like utility bills, library portals, and public archives - places where professionalism dominates, not sales gimmicksAct as the bridge between research insights and design executionWhat Makes This Role UniqueThe aesthetic we need is deliberately understated. Boring is actually good here. Flashy marketing tactics, urgency triggers, and aggressive CTAs actively hurt our conversion rates in this space. Success means understanding that sometimes the best design feels invisible - professional, straightforward, and inherently trustworthy.You'll need to resist conventional direct-response playbooks and instead channel the visual language of professional organizations.What You'll NeedRequired:Understanding of user psychology and what builds trust in digital experiencesStrong conceptual thinking - ability to generate creative test ideas backed by strategic reasoningClear but concise communication skills - briefly explain your ideas in writing so designers can execute on your visionLight design skills - ability to create clear visual mock-upsPreferred:Experience running A/B tests or working in conversion rate optimization environmentsFamiliarity with public records, financial services, healthcare, or other regulated/sensitive data industriesWhat We offer:120K to 150K Salary + A Generous Annual Bonus StructureFully Remote Position - Work from AnywhereFlexible Schedule & Unlimited Vacation TimePerformance-Based Incentives, Perks, and Annual Bonuses$25k Electric Vehicle Purchasing IncentiveSolar Panel Incentive For Your HomeCutting-Edge Tools, Technology & Training OpportunitiesCollaborative and Innovative CultureAbout Our ClientOur client is an established provider of public record data services with operations in Las Vegas. They maintain high standards for professionalism, serving customers who expect fast, straightforward access to property and public record information.Our client is an EEOC Employer and encourages all minority groups to apply.By applying to this job, as part of our typical recruiting process, from time to time, we may contact you regarding positions that we feel are a good fit for you or engage with you during the recruiting process via SMS text message. Message and data rates may apply, depending on your mobile phone service plan. At any time you can get more help by replying HELP to these texts, or you can opt-out completely by replying STOP. Our Terms of Service are available at www.peoplelift.com.
