Job DescriptionWe’re Hiring: Marketing Manager & Digital Brand Lead 100% Remote🚀We are seeking a Marketing Manager & Digital Brand Lead to drive our digital marketing strategy, brand presence, and customer growth across multiple channels. This role will oversee digital campaigns, omni-channel content strategy, and instructor/talent recruitment for a growing wellness and retail brand.You will manage all major digital touchpoints—including social media, website platforms (Wix + ClassPass), email marketing, and paid advertising—ensuring consistent brand messaging, strong engagement, and measurable business growth.What You’ll Be DoingSocial Media Coordinator / Content CreatorPlan, create, and manually post engaging, original content across all main social platforms.Collaborate with instructors and partners to source UGC (user-generated content) and testimonials to increase brand credibility and engagement.Stay updated on changing algorithms and optimize posting times and formats for each platform.Run community engagement: reply to comments and DMs, spark conversation in stories, groups, and forums, and conduct outreach for local collaborations and cross-promotions.Web ManagerUpdate and optimize all website content using Wix and ClassPass to ensure classes, offerings, and promotions are accurate and visually appealing.Coordinate with operations/admin teams to reflect scheduling changes, service updates, and new events.Digital Marketing & PromotionsDevelop, launch, and optimize both organic and paid campaigns; measure and report ROAS (Return on Ad Spend) for each channel.Promote the use of insurance and FSA payment options in all digital content, ads, and landing pages targeting both clients and trainers.Actively recruit new trainers by creating targeted digital recruitment campaigns and engaging with prospects online.Analyze, report, and iterate on campaign and ad performance to continually improve acquisition and brand growth.Email Marketing SpecialistManage and execute three targeted email campaigns per week for sales, promotions, education, or engagement, including outreach for the trainer recruitment.Segment lists for personalized communication.Build, update, and test automated flows via Klaviyo.Promote insurance and FSA payment options consistently across all emails.Analyze, report, and optimize open, click, and conversion rates.✅ What We’re Looking For.At least 2 years of experience in digital marketing, social media management, or brand management in the fitness, wellness, or lifestyle industryKlaviyo (or similar) - email campaign execution, list segmentation, automated flows, triggered sequences, and performance optimizationCanva (or similar) - graphic design for social media content, promotional materials, and digital adsWix (or similar) - website content management, page updates, scheduling integration, and landing page optimizationClassPass (or similar) - class scheduling, booking management, and service listing updatesMeta Ads Manager / Google Ads - paid campaign setup, audience targeting, budget management, and ROAS trackingSocial Media Management - content planning, manual posting, community engagement, algorithm optimization across Facebook, Instagram, and TikTokUGC & Influencer Collaboration - sourcing user-generated content, partner outreach, and cross-promotion strategiesRecruitment Marketing - creating targeted campaigns and outreach to attract trainers/instructorsAnalytics & Reporting - campaign performance analysis, conversion tracking, A/B testing, and data-driven optimization🕒 Work Schedule 10 PM -7 AM PHT💎 What You’ll GetAbove-market compensation.Long-term opportunity.Opportunity to shape user-facing experiences that reach thousands of users.Collaborative, growth-oriented work culture.Enjoy a Signing Bonus of PHP 20,000 upon joining!🚨 Don’t Meet Every Requirement?No worries. If you're a strong developer and eager to grow, we encourage you to apply! We’re always looking for exceptional people—even if they don’t check every box.💬 Referral Program – Earn While You Help!Know someone who’s a great fit for this role?Refer a candidate and earn up to ₱20,000 per successful hire. There’s no limit—refer as many qualified developers as you like!
4 months ago