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3 months ago
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About UsCropink is a smart ad design platform that helps e-commerce brands launch better-performing dynamic ads—faster. We turn standard product feeds into beautifully enriched creatives that drive clicks and conversions across Meta, Google, TikTok, and more.We’re building the future of automated ad design and dynamic product campaigns. Our mission? Help performance marketers test faster, scale smarter, and stop wasting budget on low-quality creatives.We’re now looking for a Performance Marketing Specialist to join our growth team and help us—and our clients—get better results across all major paid channels.About the RoleAs a Performance Marketing Specialist at Cropink, you’ll be responsible for planning, managing, and optimizing cross-channel performance campaigns. You’ll work across Meta, Google, TikTok, Pinterest, and other relevant platforms—always with a data-driven, test-and-learn mindset.You’ll also support Cropink clients by offering strategic advice, sharing insights from campaigns, and helping them get the most out of our platform. On top of that, you’ll work with our content and product teams to shape education materials, blog posts, and in-app features based on real performance marketing know-how.What You’ll DoPlan, launch, and optimize full-funnel paid campaigns across Meta, Google Ads, TikTok, Pinterest, and other channelsAnalyze performance across platforms and campaigns to improve ROAS, CPA, CTR, and other KPIsTest creatives, copy variations, audiences, and landing pages across multiple channelsCollaborate with our design and product teams to align creative output with data-backed insightsBuild campaign reports and share clear growth recommendations internally and externallyProvide strategic input and platform-specific expertise to selected Cropink clientsSupport the content team by contributing expert knowledge to blog articles, guides, and case studiesStay on top of performance trends, channel updates, and platform changesWhat We’re Looking For2–4 years of experience in performance marketing across multiple paid platforms (Meta, Google, TikTok, Pinterest)Strong understanding of campaign structure, creative strategy, targeting, and optimizationExperience with Dynamic Product Ads (DPAs), product feeds, and creative testing frameworksAnalytical mindset—you know how to read data and make smart decisions from itStrong communication skills and ability to collaborate with both creative and technical teamsExperience in e-commerce, SaaS, or DTC environmentsNice to HaveExperience with ad creative platforms like Cropink, Marpipe, or HunchFamiliarity with Figma or collaborative design toolsKnowledge of attribution tools (e.g. Google Analytics, Triple Whale, Northbeam)Previous work in marketing content creation, education, or SaaS growth teamsWhy You’ll Love Working at CropinkYou’ll work with a modern, performance-focused ad tech productSmall team, no bureaucracy—your work has real, measurable impact100% remote with async workflows and flexible hoursDirect collaboration with founders, product team, and designersOpportunity to grow into a senior cross-channel strategist or client-facing lead
Optionally, you can add more information later (benefits, pre-screening questions, etc.)