Paid Media and Digital Marketing Specialist at Remote Leverage | Torre
Paid Media and Digital Marketing Specialist
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Remote Leverage

Paid Media and Digital Marketing Specialist

Remote Leverage
Posted by
Josué Alvarez
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(26) info
Emma
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You'll drive client growth by independently optimizing full-funnel digital advertising and content strategies.
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Full-time

Legal agreement: Contractor

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Compensation
USD8 - 12/month
Negotiable
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Remote (for Mexico residents)
Remote (for Guatemala residents)
Remote (for El Salvador residents)
Remote (for Honduras residents)
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Posted about 1 month ago

Requirements and responsibilities

Content Management: - Build and manage monthly content calendars for social media (Facebook, LinkedIn, Instagram). - Create graphics, short-form videos, and written content aligned with each client’s brand. - Maintain consistent posting across all client accounts. - Use AI tools to support content creation and efficiency. Paid Advertising: - Set up, manage, and optimize Google Ads and Meta Ads campaigns. - Configure conversion tracking, pixels, and tags (Google Tag Manager). - Monitor performance using GA4 and Google Business Profile. - Analyze campaign data and continuously optimize performance. - Generate performance reports with clear insights. Programmatic Advertising: - Plan and support programmatic advertising campaigns (DSPs, display, video, native). - Define audience targeting, inventory selection, and bidding strategies. - Integrate programmatic with Google and Meta campaigns for full-funnel strategy. - Stay updated on trends, privacy changes, and first-party data strategies. Client Relations: - Support client communication and act as a point of contact when needed. - Participate in follow-ups and manage day-to-day client interactions. CRM and Pipeline Management: - Maintain and update CRM with leads and pipeline activity. - Ensure follow-up workflows are active and properly tracked. - Monitor pipeline and flag gaps or missed follow-ups. General Responsibilities: - Manage multiple client accounts and deadlines simultaneously. - Execute marketing strategies independently with minimal oversight. - Continuously improve campaign performance and creative output.
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