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3 months ago
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Requirements and responsibilities
The RoleWpromote is looking for a B2B Account Director (ABM Focus) to support the growth, retention, and strategic direction of some of our largest B2B clients. You will partner with clients both strategically and tactically, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys.As an Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. This position will also draw on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management. This role will focus specifically on managing and growing complex B2B client relationships, including SaaS, services, and enterprise accounts.At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below.We offer:Remote-first cultureUnlimited PTOExtended Holiday break (Winter)Flexible schedules100% paid parental leave401(k) matchingMedical, Dental, Vision, Life, Pet InsuranceSponsored life insuranceShort Term Disability insurance and additional voluntary insuranceAnnual Class Pass credits and more!The anticipated annual salary for this role will range from $100,000 - $128,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).You Will BeManaging the client relationship and act as the lead point of contact for all client requestsSeeking opportunities to advance the client relationship and identify new business opportunitiesDeveloping a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamicsOwning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when requiredLeading weekly client status calls, quarterly business reviews, and other client meetingsOverseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growthManaging overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunitiesCollaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impactServing as quality control for all deliverablesDevelop and motivate account team members. Potential to manage 1-2 people directly.You Must Have5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment3+ years of B2B client management experienceStrategic experience executing digital marketing strategies across search (paid and organic), social media, and email channelsExperience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makersAn understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIsExperience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reportingThe ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholdersAnalytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80MThe ability to work in a “team structure” that fosters collaborationAn energetic attitude and passion about your careerStrong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlinesSolid and proven ability to help lead a teamBachelor’s degree in Marketing, Communications, or related fieldNice to HaveFamiliarity with multi-touch attribution and media mix modelingAdditional Information*This position may be performed remotely in most states within the US, with some exclusions.We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
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