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About BeginBegin is a market leading early childhood platform that delivers personalized play based learning to children ages 2 10 through its Early Learning Memberships, serving over 15 million families since inception. Begin is backed by investors including Sesame Workshop and Magnetar Capital and aims to be the trusted operating system for families.About the Role: Manager Growth Marketing Web + MobileLocation: Remote | Reports to: Senior Manager, GrowthAs Manager Growth Marketing you will lead acquisition strategy and performance marketing across web and mobile ecosystems. You will own the full funnel growth engine, from first impression to trial start to subscription and retention, ensuring we acquire high quality subscribers efficiently and at scale.You are both strategic and hands on. You understand how to structure campaigns, manage budgets, design experimentation frameworks, and translate performance data into clear action. You are fluent in subscription economics and know how to optimize toward LTV not just installs.You thrive in high velocity environments where testing iteration and learning drive momentum. You care about sustainable growth balancing efficiency scale and brand integrity, particularly in products serving families.Remote Locations: AL CA CO CT FL GA ID IL MN MT NY NC OH OR PA TN TX VT VA WAWhat You Will OwnGrowth Strategy & Channel Leadership Web MobileDevelop and execute integrated acquisition strategies across web and app ecosystems.Own performance marketing channels including Meta, Google, Programmatic partners, Apple Search Ads, TikTok, Pinterest, and Affiliate networks.Build and optimize full funnel acquisition campaigns focused on efficiency, scale, and high quality subscribers.Structure and lead ongoing experimentation across creative concepts, audience targeting, bidding strategies, landing pages and app store assets, trial flows and onboarding experiences.Identify and unlock new growth levers such as influencers and emerging platforms.Full Funnel Performance and OptimizationOwn KPIs across the acquisition funnel: CAC CPI CPT ROAS, trial start rate, subscription conversion rate, retention, LTV:CAC ratios.Obsess over the end to end journey from impression to trial to subscription to retention.Partner with Product and Engineering to improve landing page conversion, optimize trial to subscription flows, design and run AB tests, and drive CRO initiatives including funnel analysis and landing page experimentation.Analytics, Attribution and ForecastingOwn acquisition reporting projections and budget pacing to hit monthly and quarterly goals.Collaborate with Data teams to refine attribution models, ensure accurate event tracking, and improve measurement frameworks.Maintain fluency in Google Analytics Looker and mobile attribution platforms such as AppsFlyer, SKAdNetwork, and ATT.Translate performance data into actionable insights and clear executive level communication.Creative and Messaging PartnershipPartner with Creative to develop high performing assets including video, static, UGC style, and story driven concepts for families and parents.Use performance data to guide creative briefs and iteration roadmaps.Balance brand integrity with performance outcomes to scale what works while preserving long term brand equity.Cross Functional and External PartnershipAlign with Product, CRM, Operations, and Engineering to ensure seamless post click and post install experiences that support retention and lifetime value.Build strong relationships with platform partners and manage agency/vendor relationships.Communicate results, learnings, and recommendations clearly across teams and leadership.Who You AreYou may be a strong fit if you:Have built and scaled acquisition programs across web and mobile ecosystemsHave hands on experience managing performance channels including Meta, Google, TikTok, and Apple Search AdsUnderstand subscription economics and can optimize toward LTV, not just top of funnel metricsAre fluent in conversion funnels from impression to trial to subscription to retentionHave experience running structured experimentation programs across creative, targeting, bidding, and landing pagesAre comfortable managing meaningful budgets and pacing toward CAC and ROAS targetsTranslate data into clear insights and decisive actionMove quickly, test often, and iterate without egoThrive in cross functional environments and communicate clearly with Product, Creative, Data, and Engineering teamsCare about building growth systems that are durable, not just short term winsQualifications4 - 6+ years of experience in performance marketing or user acquisition across web and or mobileExperience managing campaigns across Meta, Google, TikTok, and at least one additional growth channelExperience in consumer subscription businesses, preferably trial based productsStrong understanding of subscription economics, LTV modeling, and funnel optimizationExperience managing multi million dollar budgets and optimizing toward CAC and ROAS targetsHands on experience with AB testing and experimentation frameworksStrong analytical skills and comfort working in Google Analytics, Looker or similar BI tools, and Excel or SheetsFamiliarity with mobile attribution and privacy frameworks including AppsFlyer, SKAdNetwork, and ATTOur Ideal CandidateYou believe growth is about acquiring the right customers, not just more customers.You understand that sustainable scale comes from strong fundamentals in measurement, experimentation, and creative iteration.You balance analytical rigor with creative instinct.You are deeply curious about customer behavior and what motivates families to act.You believe performance marketing should strengthen long term brand trust, not erode it.You are energized by building systems that compound over time.You are excited to help build products that support parents and help children learn and grow.SalarySalary MIN: 100000 MAX: 115000. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors.Equal OpportunityBegin is a proud equal opportunity employer. All qualified applicants will be considered without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
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