What you will be doing:
*Planning, launching, and managing retail media campaigns across grocery, mass retail, and e-commerce platforms.
*Conducting keyword, audience, product, and bid research for sponsored search, display, and other retail media campaigns.
*Monitoring campaign budgets and pacing across all active client campaigns.
*Ensuring campaigns are targeted to the most relevant audiences, keywords, products, and placements.
*Monitoring daily campaign performance and adjusting bids, budgets, targeting, and creative to improve ROAS, ROI, CPA, and overall sales performance.
*Managing campaigns across retail media platforms such as Walmart Connect, Kroger Precision Marketing, Instacart Ads, Criteo Retail Media, and other grocery-chain search platforms.
*Reviewing product-level and retailer-level performance to identify opportunities for growth and improved efficiency.
*Overseeing the implementation, tracking, and reporting of A/B tests.
*Compiling detailed, easy-to-read reports; identifying insights and recommending solutions based on campaign performance.
*Developing and presenting optimization recommendations based on performance data, retail media trends, and client objectives.
*Controlling quality by ensuring campaign settings, budgets, bids, targeting, product selections, tracking, and other parameters are accurate.
*Staying informed about retail media platform updates, industry trends, and best practices and sharing relevant knowledge with team members.
*Taking ownership of campaign performance and working to ensure client targets are met or exceeded.
Who you are:
*Hands-on experience planning, building, managing, and optimizing retail media campaigns.
*Experience with retail and grocery media platforms such as Walmart Connect, Kroger Precision Marketing, Instacart Ads, Criteo Retail Media, and other grocery-chain search platforms.
*Experience managing sponsored search, sponsored product, display, and audience-targeted retail media campaigns.
*Familiarity with retail media performance metrics, including ROAS, sales, CPA, conversion rate, and budget pacing.
*Proficiency in Microsoft Excel, including comfort using pivot tables and formulas to process, combine, and aggregate data from multiple sources.
*Experience with traditional digital advertising platforms such as Google Ads, Microsoft Ads, Meta Ads, or programmatic DSPs is a plus.
*Ability to own projects and campaigns, ensuring they are completed accurately and on time.
*Ability to build and manage campaigns using various platform interfaces and editing tools.
*Ability to find the story within the data, understanding not only what happened but why it happened and what actions should be taken.
*Ability to develop bid, budget, and optimization recommendations based on performance and potential return.
*Excellent attention to detail and the ability to manage multiple priorities in a deadline-driven environment.
*Excellent written communication and interpersonal skills, with a desire to work collaboratively as part of a team.
