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Overview20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.An established California wellness center offering chiropractic, acupuncture, massage, and related wellness services is seeking an experienced Digital Marketing & Patient Engagement Virtual Assistant.The immediate priority is finding a proactive marketing professional who can take ownership of day-to-day marketing execution, particularly social media, content creation and scheduling, email/SMS campaigns, and patient nurture workflows.The client has an existing library of professional photos, videos, and content. The VA will be expected to organize and repurpose those assets, follow the clinic's schedule and promotions, maintain consistent marketing activity, and help ensure leads and patients move through established nurture processes.This is a hands-on marketing execution role. The client will provide business direction, but wants someone experienced enough to identify what content or input is needed and keep the marketing workflow moving without constant supervision.The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.Scope of ServicesContractors will be required to provide services that align with the following client tasks:Social Media & ContentManage ongoing Instagram and social media postingBuild and maintain a recurring content calendarAlign posts with practitioner schedules, promotions, availability, and clinic activitiesRepurpose existing photos and videos into social contentCreate graphics and short-form videos using Canva and CapCutPrepare Stories, Reels, promotional posts, and other approved contentRequest needed photos, videos, or information from the internal teamEmail, SMS & Patient NurtureCreate and schedule basic email and SMS marketing campaignsAssist with patient nurture journeys within GleanTapLearn and maintain GleanTap workflows and automationsCoordinate marketing activity with MindbodyMonitor nurture workflows and identify when human follow-up is neededFollow up with advertising leads when appropriateCommunicate required follow-up to clinic staff when neededMarketing CoordinationMaintain recurring marketing schedules and deadlinesCoordinate with the internal team through Microsoft TeamsAttend the weekly Tuesday team meeting from 11:30 AM–12:30 PM PSTKeep promotions and campaigns organizedUtilize AI tools to improve marketing efficiency and content productionAssist with basic website/content updates as neededEach engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.SkillsThe Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:Previous digital marketing experience requiredSocial media management experience requiredCanva experience requiredShort-form video editing experience requiredEmail and SMS marketing experience strongly preferredCRM or marketing automation experience strongly preferredHealthcare, wellness, medical, or similar experience a plusMindbody experience a plusKlaviyo or similar platform experience a plusGleanTap experience not required; training can be providedWillingness to get a HIPPA certification if neededBasic SEO and website maintenance experience is a plusIDEAL CANDIDATE PROFILEProactive and comfortable taking ownership of recurring marketing executionStrong social media and content creation backgroundAble to work independently without waiting for every task to be assignedStrong visual judgmentExcellent written communicationComfortable working with healthcare-related information confidentiallyQuick learner who can become proficient in new platformsStrong AI and digital productivity skillsOrganized and responsive when working with a busy clinic teamAPPLICATION SOFTWARE KNOWLEDGEABLE / REQUIREDCanvaCapCutInstagramGleanTap – Training AvailableMindbody – Training AvailableKlaviyo or Similar Email PlatformVimeoMicrosoft TeamsAI Content / Productivity ToolsWork ScheduleContracted Hours per Week: 20 HoursScheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)Daily Working Time: 10 AM - 2 PM PSTTerms of EngagementContractors will operate under a Master Services Agreement and a Statement of WorkThis is not an offer of employment; contractors are not employees of 20four7VA or any clientAll compensation is processed through 20four7VA according to the terms of the engagementRole Summary & RequirementsREQUIRED SERVICE: Marketing VAREQUESTED EXPERIENCE TIER LEVEL: Junior, Senior, and Advanced LevelContracted Hours per Week: 20 hours/weekDaily Working Time: 10 AM-2 PM PSTScheduled Working Days: Monday-FridayREPORTING TO/POC: To Be DeterminedNumber of VAs: 1GENDER PREFERENCE: NoneLANGUAGES SPOKEN/PREFERENCE: EnglishACCENT PREFERENCE: Level A-B (Clear, Professional English Required; Slight Accent Acceptable)REGION PREFERENCES: Nearshore RequiredWhat we offerCompetitive ratesWeekly paymentsVarious open roles are availableFree training and upskillingConstant support and guidanceA vibrant community always ready to support youAnd more!
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