Director of SEO at Blacksmith Agency | Torre

Director of SEO

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Freelance
Recurrent
Provide your expected compensation while applying
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Remote (specific timezone)
public
GMT-06:00 to GMT-03:00
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Emma of Torre.ai
16 days ago

Responsibilities


We are seeking an experienced Director of SEO to lead and scale our SEO function across multiple client accounts. This is a strategic leadership role responsible for overseeing SEO performance, managing a cross-functional team, and ensuring high-quality execution across all deliverables.The ideal candidate is not only technically strong but also a proven leader who can drive strategy, improve team output, and confidently represent SEO in client-facing environments.SEO Strategy & PerformanceOwn the end-to-end SEO strategy across all client accountsDevelop and implement scalable frameworks across:Technical SEOOn-page optimizationContent strategyAuthority building / link acquisitionEnsure all strategies are aligned to business outcomes (traffic, conversions, revenue)Continuously identify opportunities to improve performance and efficiencyTeam Leadership & ManagementLead and manage a distributed SEO team, including:SEO SpecialistsContent WritersLink Building resourcesSet clear KPIs and performance expectations across the teamConduct regular performance reviews, coaching, and developmentIdentify hiring needs and support team growth as the function scalesQuality Assurance & DeliveryEstablish and enforce quality standards across all SEO deliverablesReview outputs to ensure they are client-ready and strategically soundEliminate low-quality or templated work and elevate overall output qualityStandardize processes and workflows across accountsClient EngagementParticipate in key client calls and strategic discussionsTranslate SEO performance into clear business insightsPartner with Account Managers to support retention and growthAct as the senior SEO voice within the organizationProcess & Operational ExcellenceBuild and refine SOPs for core SEO activitiesImprove reporting frameworks and performance trackingIntroduce tools, automation, and best practices to enhance deliveryEnsure consistent execution across all accountsExperience and Skills & Expertise5+ years of experience in SEO2+ years in a leadership or team management roleProven experience managing multiple client accounts (agency experience preferred)Strong understanding of:Technical SEOContent strategy and optimizationKeyword research and search intentLink building strategiesAbility to develop and execute high-level SEO strategiesStrong analytical and problem-solving skillsDemonstrated ability to manage and develop teams (4+ people preferred)Strong verbal and written English communication skillsComfortable in client-facing environments and executive-level discussionsAbility to simplify complex SEO concepts into clear, actionable insights