Director of Digital and Performance Marketing at Attentive

• Scale and oversee the comprehensive strategy behind our paid digital marketing channels including budget allocation, campaign structure, audience targeting, ad messaging, and overall continual performance optimization • Manage the launch of new campaigns across paid programmatic channels––including setting the creative vision, organizing landing page creation with our Brand Design team, and setting up proper attribution tracking • Own the relationship with our performance marketing agency––closely advise on overall strategy while ensuring project deadlines are met • Test and optimize ad messaging across the lead lifecycle, from acquisition to retargeting • Oversee our content syndication program to drive leads and demo requests through paid media publications. • Relentlessly optimize spend and the user experience, developing a roadmap for driving maximum efficiency of paid marketing budget by increasing the volume of qualified demo requests and new opportunities created • Work closely with Finance and Sales leadership to provide regular updates on impact of paid digital marketing channels • Partner with the SVP of Marketing to establish KPIs for weekly, monthly, and quarterly performance marketing goals around marketing-qualified leads, cost per demo, new customer acquisition, lifetime value

Director of Digital and Performance Marketing

Requirements and responsibilities

Skills wanted:

Language(s) required:

Brian Long

Manuela Vargas Jaramillo Verified

About Attentive:

attentive.com/

Admin access needed

Payment confirmed

A member of the Torre team will contact you shortly