Marketing Manager at Bit Zesty | Torre

Marketing Manager

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Full-time

Legal agreement: Employment

Compensation
USD40k - 80k/year
Non-negotiable
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Hybrid (United Kingdom)
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Posted over 5 years ago

Requirements and responsibilities


On a day to day basis, you’ll be involved with the following: • Working closely with Directors to shape and execute an effective marketing strategy • Running PPC and paid advertising campaigns • Managing and growing our presence on paid and organic social channels, particularly LinkedIn and Twitter • Creating keyword strategies for SEO and auditing our website to improve rankings • Planning and managing our content calendar to incorporate consistent thought leadership, blogs, case studies, videos and potentially podcasts • Liaising with copywriters where necessary • Arranging virtual events to drive engagement with prospective clients • Running effective email campaigns • Building new prospect data lists and managing our CRM system (Hubspot) to keep our data ‘clean’ and fit for purpose • Ensuring our strategy builds relationships, generates leads and creates desirable commercial outcomes • Utilising account-based marketing techniques where appropriate • Exploring mutually beneficial partnership with relevant industry experts • Staying on top of trends and competitor activities • Tracking and reporting on key metrics using Google Analytics and other monitoring tools • Assisting with bids and proposals
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
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