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about 1 month ago
Requirements and responsibilities
About ClassDojoClassDojo’s goal is to give every child on Earth an education they love. The ClassDojo app connects K-12 teachers, children, and families globally, and is actively used in over 95% of US schools, reaching over 45 million children in 180 countries. The company is building a company where talented, entrepreneurial, and innovative teammates from around the world do the best work of their lives—pioneering the future of education.About the roleAs Growth Marketing Lead, you’ll own how ClassDojo reaches new families beyond the existing network for two consumer products: Dojo Sparks and Dojo Islands. You’ll set the strategy and personally execute high-leverage acquisition experiments—building, testing, and scaling channels that drive net-new paid users for these products.This is a high-impact, high-autonomy, IC-first role. You’ll operate like a one-person growth marketing team initially: setting direction, running experiments end to end, analyzing results, and scaling what works. Over time, you’ll help build systems, processes, and partnerships that allow growth to compound efficiently.You’ll partner closely with Product, Creative, Data, and Marketing leaders, and work alongside another growth leader focused on internal ClassDojo network growth. The mandate is external acquisition—finding repeatable ways to reach and convert families who don’t yet know ClassDojo.You Will:Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnershipsPersonally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisionsIdentify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automationEstablish clear success metrics and ROI thresholds to guide investment and prioritizationPartner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversionBuild a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel stepsLeverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teamsHelp shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is provenYou will be a match if:8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companiesA proven track record of owning acquisition outcomes end to end—not just managing a single channelStrong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffsExperience operating as a generalist in small or mid-sized teams (e.g., 30–150 people) where you “owned the whole thing”Depth in at least one acquisition channel (e.g., paid social, influencer, partnerships, SEO, SEM), with strong mental models across othersA hands-on, execution-oriented mindset: you balance strategy with a willingness to roll up your sleeves and drive detailsComfort operating with high autonomy and ambiguity—able to self-direct and prioritize without heavy processClear, concise communication skills and the ability to partner effectively across Product, Creative, and DataYou might be a good fit if:You’ve built or scaled influencer- or creator-led growth programsYou’ve worked on consumer subscription or paid consumer productsYou’ve operated in early-stage or fast-scaling environments as a builder or first marketing hireYou’re excited about using AI and new tools to move faster and experiment more effectivelyYou care deeply about product quality and long-term, sustainable growth—not just short-term winsWork hours / location statementClassDojo is a distributed company, hiring regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.CompensationClassDojo considers factors including geographic location, experience, and skillset. Salary ranges (United States): CA, WA, NY, NJ, CT states: $210,000 - $250,000 (USD); All other states in the US: $178,500 - $212,500 (USD).Equal opportunityClassDoJo is committed to equal employment opportunity regardless of race, color,
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