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Responsibilities
Role OverviewAs a Digital Growth & Personalization Manager, you will lead the evolution of our web presence from static experiences to dynamic, persona-driven journeys. This role will be pivotal in architecting a personalization ecosystem on the team that is the primary driver of our transition from "one-size-fits-all" testing to sophisticated, AI-driven experimentation.ResponsibilitiesPersonalization Roadmap: Help design and manage a quarterly roadmap focused on high-impact personalization workstreams, moving beyond A/B tests to complex Experience Targeting (XT) and Automated Personalization.Scalable Automation: Implement and oversee automated experimentation workflows using Adobe Target’s AI/ML capabilities to dynamically serve the highest-performing experiences to specific users at scale.Audience Architecture: Partner cross-functionally within and beyond our Digital team to define and build high-value audiences within Adobe Target based on firmographics, intent data, and user behavior.Technical Orchestration: Translate complex business requirements into technical specs for our engineering partners.Advanced Analytics: Analyze experiments not just for "winners," but for segment-specific lift. Identify where experiences are over-performing or under-performing for specific industries or company sizes.QA & Governance: Conduct rigorous T&O QA to ensure personalized experiences render flawlessly across various segments and devices.Strategic Communication: Lead performance reviews that go beyond data reporting; provide "the story" of how personalization is shortening the sales cycle and improving the user journey.Necessary Experience5+ years of growth/experimentation experience with a heavy emphasis on segmentation-based testing.1+ year of personalization experience.Adobe Target Mastery: Deep hands-on experience with Adobe Target, specifically leveraging Experience Targeting (XT) and Auto-Target features to deliver real-time personalized content.Data Fluency: Mastery of web analytics and the ability to pull insights that inform the next phase of a personalization loop.Technical Liaison: Proven ability to communicate data layer requirements and tag implementation needs to developers to unlock deeper personalization triggers.Stakeholder Management: Experience presenting complex "personalization-first" strategies to executive leadership, focusing on long-term scalability rather than just quick wins.Preferred ExperienceB2B Personalization: Experience in a B2B environment using tools like Marketo, Clay, CommonRoom, Demandbase and 6sense in conjunction with Adobe Target.AI/ML Optimization: Familiarity with using Adobe Target’s AI capabilities to automate the discovery of the best-performing experience for each individual visitor.Visual Stack: Experience with Tableau to visualize user friction points that personalization can solve.Salary & Benefits (Base)The annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $132,000—$198,000 USD.Okta also offers equity (where applicable), bonus, and benefits including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave).Additional details are provided in the Total Rewards program.
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