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13 days ago
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About UsStep into the world of Soulbound, a charming pixel-art MMORPG where your adventures unfold through exploration, crafting, home-building, guild camaraderie, and fun with friends. Imagine the nostalgic social connection of classic MMOs blended with the warm embrace of modern cozy gaming, all set in a meticulously handcrafted pixel-art universe. Our passionate indie team of 20+ is gearing up for launch. We move quickly, place immense trust in our team, and value what you create far more than your resume.The RoleWe're looking for someone to build our Japanese community from the ground up. Japan has one of the deepest MMO cultures on the planet, and we want someone who lives and breathes it. You'll be responsible for establishing Soulbound's presence in the Japanese market: managing a dedicated Japanese Discord channel, building relationships with Japanese content creators and guilds, localising our community voice (not just translating, making it feel native), and becoming the bridge between our global team and Japanese speaking players.What You'll DoBuild and manage a dedicated Japanese channels on our Discord server from scratch, including channel structure, roles, bots, and moderationDevelop a Japanese community growth strategy targeting MMO players, guild leaders, and content creatorsIdentify, reach out to, and build relationships with Japanese YouTubers, streamers, and content creators who cover MMOs, pixel art games, or cozy gamesEngage with Japanese gaming communities on platforms like Twitter/X (JP gaming Twitter is massive), Niconico, YouTube, and 5ch/game forumsWork with Japanese MMO guilds to bring organised groups into Soulbound. Understand how JP guild culture differs from Western guild culture and leverage thatLocalise community announcements, patch notes, and event communications. Not machine translation. Native-level writing that feels right to a Japanese audienceRun community events tailored to Japanese player culture (housing contests, guild showcases, seasonal events that resonate locally)Prepare weekly reports on Japanese community sentiment, growth metrics, content creator pipeline, and cultural insights the team should know aboutAct as the cultural advisor to the wider team on anything related: what resonates, what doesn't, how to avoid misstepsCoordinate with our Community Director on cross-community events and consistent messagingRequirementsNative-level Japanese (reading, writing, speaking). Non-negotiable. You're writing community posts, responding to players, and negotiating with creators in JapaneseFluent English (professional working proficiency minimum). You need to communicate clearly with the UK-based teamDeep personal experience with MMOs. You've played them seriously. You understand why people stay in these games for yearsUnderstanding of the Japanese gaming content creator landscape: who the major gaming YouTubers are, how VTubers fit in, which streamers cover MMOs vs. action gamesExperience with Japanese online communities (Discord JP servers, Twitter JP gaming community, Niconico, 5ch gaming boards)Knowledge of Japanese guild culture in MMOs (how JP FCs/LSes/guilds recruit, organise, and communicate differently from Western guilds)Self-starter. You see an opportunity to promote Soulbound to a JP audience and you act on it before anyone asksBonus PointsPrevious community management experience at a game studio (especially for a Western game launching in Japan)Existing relationships with Japanese gaming content creatorsUnderstanding of Japan's content creator agency landscapePlayed FFXIV, PSO2, Dragon Quest X, or other JP-heavy MMOs extensivelyCan create short-form video content in JapaneseExperience localising gaming content (not just translation, actual cultural localisation)
Optionally, you can add more information later (benefits, pre-screening questions, etc.)