Are you a senior content operator and leader?And when you hear of the challenge of building and leading a world-class organic media machine that needs to grow from 1.5M followers to 10M followers in the next 24 months... does that excite you? If so - working alongside our founder Richard Yu and our company Impact Clients might just be your dream role...Now, to be clear: This is not a social media manager role.This is not a “make posts and schedule content” job.This is not a gig or a short-term contractor position.We're looking for a true executive, owner of tasks, and team builder who can grow to become a partner in our portfolio of companies. Our Company Mission: To help ordinary people build extraordinary businesses online, and teach them the mindset and skills necessary to not just to make money, but more importantly to improve in all aspects of their lives. Who We Are: We are an online education company that teaches people (9-5ers, busy parents, university students, etc) how to build thriving online digital product businesses.Why We Are Looking For This Role: Richard and our team have grown our social media accounts to 1.5M+ followers (Over 1 million on Instagram @richardyuzee (feel free to look), Richard Yu on Youtube (150K+ subscribers)... and we use organic content (meaning NO advertising or boosting posts) to drive leads (customers and qualified booked calls) to our coaching programs and digital software services that we offer.You are essentially building the "Traffic Engine" that will supply our company with unlimited amounts of leads so our company can continue to serve and impact more and more people through the coaching and software products that we offer.Current ContextInstagram account with ~1M followers, generating multiple seven figures per yearTwo YouTube channels:Personal brand / vlog-style channel (~150K subs)Business education channel (~40K subs in <90 days), Alex Hormozi–style sit-down teaching content, already driving meaningful revenueExisting team members:Dedicated Instagram copywriterDedicated Instagram video editorYouTube scriptwriter / channel ownerGraphic Designer (for all platforms) Two Video EditorsMarketing Leadership Team (that will support you, you will work alongside us):CEO and Founder (and actor talent in this case): Richard YuCOOHead of Marketing (on the paid media side... your accountability peer on the ORGANIC team side)You will lead, not replace, these people, and then build an even more talented team on top of it. You are essentially building the "Traffic Engine" that will supply our company with unlimited amounts of leads so our company can continue to serve and impact more and more people through the coaching and software products that we offer.Your MissionBuild, scale, and lead the entire organic content ecosystem—starting with Instagram, then expanding outward into YouTube, short-form platforms, and written platforms—while earning the trust, respect, and performance of a growing content team.Operator FIRST Responsibilities: First off - this is not a "creative first" type of role. If you just want to write copy all day for writing viral IG reels, please apply to be our copywriter (which we are always hiring for), not this role.You will running L10 meetings (reference the book Traction, by Gino Wickman).You will be sharing screen and typing NAS (next action steps) for every individual that shows up to meetings, and host Mon/Wed/Fri standups for 30-60 min as an organized disciplined operator and cut people off on the meeting (politely :-)) when they ramble to make sure meetings are efficient.You will be reading end of week reports that are both quantitative AND qualitative, and adding comments on the google doc to provide coaching and feedback to the Head of IG and Head of YT (and other team members).ALL channel leaders (Head of IG, Head of YT, Head of Linkedin, and any outside agencies/vendors will all report to you. Think of yourself as a COO of the media company, an extremely detailed project manager making sure everyone is getting their responsibilities done on time, and ensuring overall growth.Richard wants to be fully removed from ALL day to day operations, so you will take over day-to-day execution issues end to end (e.g., owning SOP/process when content is delayed, calling out late scripts due by 5 PM EST every Monday, and handling compensation negotiations and comp structure sustainability).Phase 1: Instagram Organic (Immediate Priority)You will work directly with our Head of Instagram to achieve 100,000 NET NEW followers gained per month (current growth: 70K/month followers)This includes leading the team of Instagram (Head of Instagram, 2 IG copywriters, 2 dedicated video editors for IG)You must fundamentally understand how to do each task (even if you're not the one directly doing it):Conducting viral content research to find the most viral and trending content that existsWriting word for word teleprompter scripts for Richard to read off of when filming content that match his brand voice truly and sound like himWriting or approving copyExceeding existing KPIs of views, new followers, and up front cash collectedYou must deeply understand Instagram before you can lead it.Phase 2: Instagram + YouTubeOnce Instagram is operating at a high level, you will oversee both Instagram and YouTubeThe YouTube channel owner and scriptwriter will report to youYou must understand: Long-form retention; Thumbnails and titles; Watch time and session growth; Content packaging for education-based channelsPhase 3: External Traffic - Podcast Interviews and SpeakingOnce IG and Youtube systems are set up and growing at a consistent pace of 100K/month new followers on IG and 30K/month new subscribers on Youtube, you will own the expansion to getting Richard on well known top 50 podcasts to be interviewed by key thought leaders.Cross-pollinate with audiences of other people's YT channels and podcasts.Gain 10,000+ new followers per month from OTHER people's audiences instead of relying only on our own growth.Mine content into tactical 20-60 second long clips to be used for short form content that can go viral.Phase 4: Short-Form Expansion (FB + TikTok)You will expand organic distribution to Facebook (organic, not ads) and TikTokYou must be able to understand platform nuances and build a team (realistically growing or hiring a Head of FB/TK and coaching them up to excellence)You must understand: Platform-native hooks; CTA differences; Formatting nuances; Audience psychology differencesPhase 5: Written Platforms (X + LinkedIn)You will eventually oversee X (Twitter) and LinkedIn (a major priority)This includes ghostwriting in the founder’s voice, narrative-based authority content, and business storytelling.Leadership ExpectationsHire and negotiate compensationTrain and develop talentRun effective meetingsHold people accountable to output and performanceWork with agencies short-term (3–6 months), learn from them, then build in-houseThis is an operator role, not an individual contributor role—though you must still have a strong personal content skillset.Who This Role Is ForYou have led organic growth beforeYou’ve worked with creators or brands at hundreds of thousands to millions of followersYou want to build something massive—not just manage tasksYou’re comfortable with ownership, accountability, and pressureYou want to be a long-term partner, not a short-term hireRequirementsRequired: A Content SuperpowerYou must clearly know your core creative superpower, such as:Cinematic videography / shootingElite video editing / storytellingHigh-conversion copywriting / ghostwritingVisual direction / creative strategyYou do not need to be great at everything—but you must be exceptional at something.In-Person Preference (Strongly Preferred, Not Mandatory)Can travel 1–2x per month to shoot content with RichardAre comfortable being on-location for filmingCan work closely with editors and/or an on-site videographer who does the shooting.*NOTE: If you are not able to travel at all - this is totally understandable, and you will own the end to end hiring, training, and ongoing management of an onsite videographer.Richard's expectations is that we shoot a full day every single week on Tuesdays with a videographer so we always have sufficient content. Richard is based in Dorado Beach, Puerto Rico (you’re encouraged to look it up). Travel is not mandatory, but it is a major advantage.BenefitsCompensation is flexible and merit-based. Performance-based growth expected.This role is designed to evolve into a partner-level position:Potential profit sharePotential equity discussions after ~12 monthsExposure to software companies already valued at multiple eight figuresThis is performance-dependent, not guaranteed.
