Marketing Coordinator
Emma highlights
This highlight was written by Emma’s AI. Ask Emma to edit it.
Full-time
Compensation USD24/hour
Posted about 3 years ago
Responsibilities
GOVX is the #1 E-commerce company for those that serve our country and communities. It offers exclusive benefits to current and former members of the American military, law enforcement, firefighting, medical services, and government personnel. It is the largest and fastest growing digital platform serving this deserving audience.
The Marketing Coordinator is key in determining how we communicate with and engage our members during key dates and moments in their GOVX journey. This includes member onboarding, browse, post cart and post purchase communication and birthday emails. The goal over the next 24 months is to reduce our blast email sends and lean into personalized emails and homepage to much smaller portions of our audience. Additionally, this role ensures that our marketing processes are organized, assets coordinated, and deadlines are met.
Responsibilities:
- Learn all the systems that support our largest marketing channels to maximize each campaign implementation.
- Work cross-functionally with marketing and creative teams to ensure that all required assets supporting a campaign are complete, accurate and on time.
- Create clear requests in the GOVX project management system and follow projects to make sure that workflows are efficient, and projects are delivered ahead of any deadlines.
- Manage QA and revisions for all campaigns with extreme attention to every detail to ensure the marketing content we share with customers is without error.
- Track A/B tests and promotions that succeed in email and homepage.
- Test algorithms and segmenting audiences to improve customer engagement and profitability.
- Upgrade email templates using personalization, copy, and advanced features.
- Understand analytics and reporting to assist the team with reporting and ensure that decisions are backed by data.
- Understand the GOVX catalog to ensure we are maximizing all traffic from member communications.
- Share ownership of trigger emails including: Collaborate with copywriters and creative team to develop new engaging content
- Segment audience lists based off behaviors and affiliations
- Upgrade emails using personalization, copy and advanced features
- Track and test campaign success regularly