OverviewWe are a global tech company, just not the kind you are picturing. Our team of nearly a thousand people wakes up every day to make our product and our customers lives better. At SafetyCulture, you will hear yes, lets give it a shot more often than thats not how we do things here.People join because we are building tools that make work better for the 3 billion people who keep the world moving - factory floor operators, baggage handlers, truck drivers, servers, store assistants. The ones who make things happen. Weve got the scale and innovation youd expect from big tech. The difference? No endless layers of sign-off. No corporate theatre. Just smart, experienced people solving real problems fast.The scale is big. But the ownerships personal. Every full-time team member gets equity - real skin in the game. When we grow, you do too. We are not perfect, no company is. But this next chapter of our growth is about scaling with intelligence, not just size - fueled by operational maturity, a clear vision, and a strong focus on AI. This is big tech impact, without the big tech ick.If that excites you more than it scares you, you will fit right in.We are looking for a strategic and results-driven Head of Marketing, AMER & International to lead our global marketing efforts, reporting directly to the Chief Marketing Officer. As a key member of the marketing leadership team, you will be responsible for driving B2B lead generation, accelerating pipeline growth, and expanding our brand presence across key markets including the US (with a strong focus on AMER), UK, Europe, and Australia.This role demands a seasoned B2B marketer with a proven track record in global demand generation, exceptional leadership capabilities, and a strong ability to innovate and execute in a fast-paced, competitive environment. Key areas of responsibility include account-based marketing, field marketing, partner marketing, and content strategy and distribution. You will collaborate cross-functionally to ensure marketing initiatives are tightly aligned with overall business goals.How You Will Spend Your TimeDevelop and execute innovative lead generation strategies tailored to the AMER, UK, Europe, and AustraliaLeverage data-driven insights to identify high-value prospects and optimize lead scoring, nurturing, and conversion processesCollaborate with sales teams to ensure alignment between marketing campaigns and sales goalsBuild and manage a robust pipeline for new business and account expansion, focusing on enterprise and mid-market segments across global marketsDesign targeted campaigns to upsell and cross-sell to existing customers, driving account-based marketing initiativesPartner with product and customer success teams to identify opportunities for expansion within key accounts and verticalsMonitor pipeline health and forecast performance, providing actionable insights to the CMO and Executive teamOversee the planning and execution of field marketing programs, including industry events, trade shows, webinars, and bespoke customer experiencesCreate memorable and impactful in-person and virtual experiences that resonate with regional audiences and reinforce brand positioningDevelop localized field marketing strategies to address cultural and market nuances in the AMER, UK, Europe, and AustraliaLead the development of a global content strategy that supports lead generation, brand awareness, and thought leadership across all regionsAdditional ResponsibilitiesTeam Leadership: Build, mentor, and lead a high-performing marketing team across regions, fostering a culture of innovation, collaboration, and accountabilityBudget Management: Develop and manage the marketing budget for AMER and international markets, ensuring efficient allocation of resources and strong ROICross-Functional Collaboration: Partner with sales, product, customer success, and operations teams to align marketing strategies with company-wide goalsAnalytics and Reporting: Establish KPIs and leverage marketing analytics tools (eg HubSpot, Salesforce, Tableau, Amplitude) to measure campaign performance and inform decision-makingBrand Advocacy: Act as a brand ambassador, representing the company at industry events, and conferencesInnovation: Stay ahead of industry trends and emerging marketing technologies to keep the company at the forefront of B2B marketingAbout you10+ years of B2B marketing experience, with at least 5 years in a senior leadership role overseeing global or regional marketing teamsProven success in driving B2B lead generation and pipeline growth in the AMER, UK, Europe, and/or Australia, preferably in a PLG or SaaS environmentExtensive experience in lead generation, field marketing, event management, and content strategyStrategic thinker with a data-driven approach to marketing and a passion for innovationExceptional leadership and team-building skills, with experience managing distributed teamsStrong understanding of ABM, demand generation, and digital marketing best practicesExcellent communication and storytelling skills, with the ability to craft compelling narratives for diverse audiencesProficiency in marketing technology stacks eg CRM, marketing automation, analytics toolsAt SafetyCulture, we care about people and growing the team, throughEquity with high growth potential, and a competitive salaryFlexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture officeAccess to professional and personal training and development opportunities; Hackathons, Workshops, Lunch & LearnsWe encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologiesYoull Also Receive Other Perks Such AsWellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policyQuarterly celebrations and team events, including the annual Shiplt global offsiteSalary Range$120,000 - $200,000 a yearClosingWe are committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we have been recognised as a Best Place to Work in Australia, the US and the UK.Even if you do not meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Do not rule yourself out, hit that apply button if this job resonates with youYou can find out more about life at SafetyCulture via YouTube, Twitter, Instagram and LinkedInTo all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
