Senior Email Marketing Manager (Viator) at Tripadvisor | Torre
Senior Email Marketing Manager (Viator)
Tripadvisor
Tripadvisor

Senior Email Marketing Manager (Viator)

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Full-time

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

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Hybrid (Needham, Massachusetts)
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Posted about 2 years ago

Responsibilities & more

At Tripadvisor, we believe that we are better together, and we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. We want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. We seek a B2B marketing professional with Marketo experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns. The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it. Responsibilities: - Responsible for the development and deployment of lifecycle trigger automation, ad-hoc promotions, and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention. - Work cross-functionally with product, product marketing, and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements - Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs - Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness. - Work with copywriters and designers to create compelling email content - Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities. - Knowledge about email compliance (CAN-SPAM, GDPR, CASL) - SQL experience is a plus - Knowledge of velocity scripting and custom objects is a plus
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