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27 days ago
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ABOUT THE COMPANYCommon Sense Privacy defines the standard for privacy and trust in software. Our independent privacy evaluation helps companies keep pace with fast-evolving regulations and rising customer expectations. Businesses that pass our rigorous assessment earn the Common Sense Privacy Seal—the credential that signals to buyers a company has been thoroughly evaluated and meets the highest privacy standards.We’re backed by Andrew Ng’s AI Fund and built on the 20-year trusted foundation of Common Sense Media. We have revenue, paying customers, and established partnerships. We started in edtech and are now expanding into new verticals where privacy differentiation creates real competitive advantage.WHY THIS ROLEPrivacy is becoming a purchasing criterion across every software category—buyers are asking about it, procurement teams are requiring it, and companies that can’t demonstrate responsible data practices are losing deals. We’ve built the credential that answers that question, and proved it works in edtech. Now we’re taking it into new markets.You will help us shape how we do marketing and redefine our demand generation strategy and approach. You’ll own demand generation, content, and sales enablement—with real backing, a credible brand, and a category that’s only getting more urgent.You’ll report directly to our CEO. What you build compounds: the campaigns you run, the messaging you sharpen, and the pipeline you create will define how the market thinks about Privacy.WHAT YOU’LL BUILDYou’re among our first marketing hires and drive our marketing activities from the ground up. You’ll be in charge of building:A repeatable demand generation motion across multiple new verticals—built on real campaign data, not assumptionsA messaging playbook grounded in actual buyer conversations: what resonates by persona, what objections surface, what content moves the needleA pipeline that clarifies which verticals have near-term revenue potential and which need longer nurture cyclesA content and enablement library that makes every Sales conversation drive results and every outbound touch more relevant and effective.Long-term relationships with privacy and compliance buyers who refer, renew, and expandWHAT SUCCESS LOOKS LIKEIn the first 90 days:Expand existing qualified pipeline by 50%Create segmented messaging for buyer personas in existing verticals and at least 2 new verticalsFirst outbound campaigns live in a new vertical, with baseline metrics establishedSales enablement materials audited; highest-priority gaps filledBy 6 months:Expand existing pipeline by 2XQualified pipeline from at least one new vertical, with clear signals on which others to prioritizeContent and nurture infrastructure running with repeatable processesClear data-backed view of what’s working, what isn’t, and what to scaleWHAT YOU’LL DODemand generationDesign, execute, and optimize integrated marketing campaigns (inbound and outbound) to drive awareness, qualified leads, and revenueBuild and manage outbound programs including email campaigns, webinars, events, and paid channelsDevelop outreach messaging tailored by persona, industry, and use caseManage campaign calendars, launches, and performance tracking—and continuously optimize based on resultsTest and iterate on channels, messaging, and offers to improve efficiency and ROIPartner closely with Sales and Product to align on messaging, targeting, and timingContent and sales enablementCreate marketing deliverables: decks, one-pagers, website copy, product pages, blog articles, and customer narratives/success storiesBuild sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentationsCollaborate on campaign assets including webinars, landing pages, and nurture sequencesNote: this scope is intentionally broad—we’re not expecting you to ship everything on day one. You’ll prioritize with leadership and focus on highest-impact work first.WHAT WE’RE LOOKING FORRequired4–7 years of B2B SaaS experience owning a marketing function or significant slice of one—ideally at a Series A or B company where you built from scratchProven track record of building pipeline-generating programs, with specific revenue results you can speak toGeneralist operator: you can run demand gen and write strong copy and build sales enablement—not just one of theseHands-on with LinkedIn Ads, Google Ads, and HubSpot; you build campaigns directly without needing an agencyAnalytical ownership of CRM, lead routing, nurture campaigns, and reporting dashboardsStrong writing and editing skills—you ship clear, persuasive copy fastComfortable defining your own roadmap in an ambiguous, early-stage environmentPreferredBackground in privacy, compliance, or data governance ecosystemsExperience in AI, data, or SaaS environmentsAI-native proficiency: a track record of using AI tools to accelerate output without sacrificing qualityCOMPENSATION AND BENEFITSCommon Sense Privacy offers a competitive compensation, equity and benefits package including medical, dental, and vision coverage, a 401(k) plan, and flexible PTOCommon Sense Privacy is an equal opportunity employer.
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