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25 days ago
Requirements and responsibilities
IMPORTANT: Please only apply if you have direct-to-consumer E-COMMERCE and WEB CRO experience. About iRESTOREiRESTORE is a fast-growing direct-to-consumer brand in the beauty and wellness space focused on restoring confidence through safe and effective solutions for hair regrowth and health. We are at an important stage of growth as we scale into a global beauty brand. Our focus is on improving the customer journey across every touchpoint, using data, experimentation, and continuous optimization to drive performance.About The PositioniRESTORE is seeking a CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website. Responsibility includes identifying friction in the customer journey, prioritizing improvements, and executing tests that improve site performance.The ideal candidate closely monitors site performance, builds structured testing programs, and partners cross-functionally with acquisition, lifecycle, and creative teams to drive measurable outcomes. A disciplined Plan, Execute, Analyze, React approach is central to how the work is managed, with ongoing ownership of the testing backlog and optimization roadmap.This role requires a hands-on operator who is comfortable writing test plans, building landing pages, reviewing performance data, and moving quickly from insight to execution. Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred.Over time, this position will expand into helping build and lead a broader CRO and digital product function, including hiring and managing additional resources as the team scales. The role begins as a player-coach position, supported by one direct report and an external development agency.Key Areas of AccountabilitySite Performance & MonitoringMonitor website performance regularly and identify drops in conversion or revenueDiagnose friction points across the funnel and recommend solutions quicklyCRO Strategy & TestingOwn the A/B testing roadmap from hypothesis to execution to analysisPrioritize experiments based on revenue impact and strategic valueContinuously improve conversion rate across key pagesLanding Page & Funnel OptimizationBuild and optimize landing pages for paid media, email, affiliate, and promotionsImprove PDPs, bundles, checkout flow, and upsell pathsOptimize UX elements including layout, navigation, CTA placement, and page structureRevenue Growth & Funnel EfficiencyImprove LTV to CAC through funnel and site improvementsIncrease AOV and ARPU through upsells and cross-sellsWork with lifecycle and paid media teams to improve overall customer valuePost-Purchase OptimizationImprove upsell and cross-sell performance after checkoutOptimize post-purchase flows and customer engagement pathsCross-Functional CollaborationPartner with the creative on messaging, design, and UX improvementsWork with engineering or dev partners to implement changes efficientlySupport tracking accuracy and ensure data integrity across toolsSystems & Workflow ManagementManage CRO backlog and testing pipeline using structured workflowsBuild repeatable processes for testing, reporting, and iterationUse AI tools to accelerate page creation, testing variations, and analysisWhat Success Looks LikeHigher conversion rates across key funnel stagesImproved LTV, AOV, and revenue per visitorFaster testing cycles and increased experimentation velocityClear reduction in friction across the customer journeyMeasurable impact on revenue efficiency and profitabilityStrong collaboration across growth, creative, and product teamsMinimum Qualifications - we have this first as we value your time as well as ours8+ years in CRO, growth, or e-commerce optimization rolesStrong experience in DTC or e-commerce environmentsDeep understanding of Shopify Plus or similar platformsProven experience running A/B tests and experimentation programsStrong analytical mindset with comfort in data and performance metricsExperience working with UX, design, and development teamsAbility to identify friction and translate insights into actionable testsFamiliarity with tools such as GA4, Hotjar, Northbeam, or similarComfortable working in fast-paced, performance-driven environmentsStrong ownership mindset with the ability to operate independentlyWhat This Role Is NotA brand-only UX job, this is about performanceA slow, reactive CRO function, we’re proactive and ship fastA pure people-manager role, you’ll be IC first, team-builder secondA 9-to-5 job execution style role, the site runs 24/7, and so does your monitoring systems (while you sleep, it catches issues, so you know what to prioritize in the morning)Tools You Will UseShopify Plus, Recharge, SkioWebflow, Unbounce, Instapage, or similarNorthbeam, Google Analytics, LookerHotjar, PostHog, VWO, Convert, GA4ClickUp (daily), Slack, Figma, Google SheetsChatGPT, Jasper, Perplexity, and other AI toolsOur Core Values and what we built our culture around:WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisionsPROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisionsWE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goalsOPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparencyCONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the tableWE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reach them.Company Benefits:Unlimited PTOMedical, Dental, Vision and Life InsurancePaid Parental LeaveWFH Setup CreditQuarterly Fitness Credit Quarterly Read-On-Us CreditEmployee Discounts on iRESTORE Products!iRESTORE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.
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