You have opted out of job matches in .
To undo this, go to the 'Skills and Interests' section of your preferences.
Shared by 
25 days ago
Requirements and responsibilities
Location: RemoteReports to: Marketing DirectorCompensation: $100k-140kAbout ZodlOur mission at Zcash Open Development Lab (ZODL) is to put shielded ZEC into the hands of billions of people, and to that end, we created and launched Zodl, a Zcash-powered mobile wallet built for private payments.Along with other independent Zcash teams and developers, our team also supports Zcash through protocol development.The RoleWe’re looking for an Analytics & Optimization Specialist to help drive the next phase of growth for ZODL and the Zodl wallet.This role sits at the intersection of analytics, experimentation, content, and growth. You’ll work closely with our Marketing Director and Comms Lead to understand what drives attention, engagement, conversion, retention, and long-term adoption across our marketing and ecosystem efforts.You will help build the analytical foundation behind our marketing organization. You will identify patterns, measure performance, improve efficiency, and help us make smarter decisions across content, campaigns, user acquisition, and growth initiatives. You will help us understand what resonates, which initiatives drive results, and how we should optimize every aspect of our marketing to increase Zodl adoption and overall ecosystem engagement.This role is ideal for someone who combines strong analytical thinking with creative marketing instincts. You should be comfortable moving between analytics, experimentation, and creative collaboration across the broader marketing function.Why This Role MattersMarketing decisions are often driven by instinct, assumptions, trends, and vanity metrics. We want to build something more rigorous. To grow Zodl adoption, we need to understand what leads to meaningful conversions.You'll help us measure performance, identify opportunities, improve efficiency, and guide decision-making through data rather than assumptions. You will help us treat marketing like a science: form hypotheses, test, measure, and iterate.But numbers alone are not enough. The goal of this role is not simply to report metrics, but to deeply understand how positioning, messaging, content, design, product perception, and user psychology influence growth and adoption.You will be a foundational pillar of our new marketing team. Your work will help us:Refine marketing strategy using analytics and experimentationImprove the effectiveness and efficiency of the marketing organizationImprove user acquisition, retention, and conversionIdentify new growth opportunities and optimization pathsBuild scalable growth and reporting systemsPrioritize channels that matterBuild a marketing organization rooted in evidence, not guessworkWhat You’ll DoAnalyze performance across channelsTrack performance across socials, websites, App Store listings, campaigns, and other channelsBuild dashboards and reporting systems that show what’s working in real timeConnect marketing activity to user growthIdentify which visuals, narratives, formats, and messaging produce the strongest engagement and downstream conversions, not just engagementLink marketing engagement to Zodl downloads, signups, monthly active users, and other product performance metricsIdentify bottlenecks and friction pointsUse pattern recognition to identify what consistently resonates and help us replicate itAI systems + workflow optimizationHelp identify, implement, and optimize AI tools and automation systems across the marketing organizationBuild workflows that improve efficiency, scalability, reporting, research, knowledge management, and visibility across the teamExplore how AI can improve marketing operations, experimentation, content workflows, and decision-makingContent, creation, collaboration, and experimentationContribute to content creation across marketing channels when needed, including social posts, articles, clips, and other lightweight marketing assetsCollaborate closely with the marketing team on brainstorming, creative direction, launches, announcements, and campaign strategyWork with the Content & Comms Lead to test narratives, formats, audiences, distribution strategies, and engagement tacticsThink critically about how content, analytics, psychology, and distribution interact to drive growthDrive data-informed decisionsRecommend what we should do more of, iterate on, or stop doing entirelySurface high-leverage opportunities based on trends, performance, and experimentationQuantify impact and provide clear rationale for prioritizationDevelop hypotheses and design experiments to validate themBuild a culture of iteration and data-driven learningSEO + discoverability optimizationImprove visibility and conversion across platforms such as App Store, Google Search, social platforms, and other discovery surfacesOptimize titles, descriptions, keywords, metadata, landing pages, and content structures for discoverability and performanceIdentify search trends and organic growth opportunities related to Zcash and ZodlWeekly strategic insights and reportingYou’ll deliver concise, high-value weekly reports summarizing:Key performance metricsTrends in user behaviorInsights from experimentsIndustry and competitor trendsProduct performanceRecommendationsYou’ll help create a clear picture of what’s moving the needle, what isn’t, and where the biggest growth opportunities exist.What Makes You a Great FitYou are deeply curious and enjoy figuring out why something works or doesn’t workYou understand funnels, how users move through acquisition, activation, retention, and referral flowsYou can synthesize data, trends, feedback, research, and performance insights from multiple sources into clear recommendationsYou lean naturally toward analytics, numbers, experimentation, systems, and optimization, but you also genuinely enjoy the creative side of marketing and want to contribute beyond dashboards and reportingYou are comfortable creating marketing content when needed, which includes writing posts, creating and editing videos, and exploring other forms of promotional and educational content.You have strong growth instincts and enjoy experimenting with ideas, formats, messaging, and channelsYou are comfortable working across multiple tools, platforms, and workflows, and constantly looking for ways to optimize the processYou communicate insights clearly and can translate data into actionable recommendationsYou handle ambiguity well and enjoy improving imperfect systems over timeYou handle feedback well and care more about improving outcomes than protecting a particular ideaYou are highly collaborative and also can manage projects independently and execute consistently in a remote environmentYou are proactive and comfortable operating with autonomy in a fast-moving environmentYou are highly organizedRequirementsExperience working in crypto and genuine interest in Zcash, privacy, financial sovereignty, open systems, and the future of digital money3+ years of experience in marketing analytics, growth marketing, performance marketing, optimization, product marketing, or related data-driven marketing rolesExperience in content, communications, campaigns, social media, or other marketing roles that demonstrate strong creative instincts and understanding of audience psychologyDemonstrated ability to connect marketing activity to product outcomes: downloads, signups, retention, monthly active users, and measurable growth.Strong analytical and pattern-recognition skills, with the ability to spot trends, anomalies, and insights across large data sets.Experience running A/B tests and evaluating creative performance across channels (social, website, app store, campaigns).Hands-on experience with AI tools and automation workflowsHands-on experience with analytics and reporting platforms such as Google Analytics, App radar, Search Console, Mixpanel and similar toolsExperience with SEO principles, keyword research, and organic growth strategiesAbility to understand marketing performance within the broader context of positioning, messaging, user psychology, and product adoptionAbility to translate signals from across marketing, product, user behavior, analytics, and ecosystem activity into clear recommendations, prioritizations, and strategies
Optionally, you can add more information later (benefits, pre-screening questions, etc.)