Overview:We’re looking for a Creative Strategist to develop performance-focused ad concepts for a range of ecommerce brands.In this role, you’ll research brands and their customers, identify strong creative opportunities, and turn those insights into clear briefs for static and video ads. You’ll also review creative performance, understand what’s working or not working, and use those learnings to guide the next round of testing.You’ll work closely with designers, video editors, copywriters, media buyers, and account managers, so clear communication and strong organization are important.What You’ll DoResearch each brand, its products, customers, competitors, and marketUnderstand customer pain points, desired outcomes, objections, and buying motivationsIdentify new creative angles and testing opportunitiesDevelop hooks, headlines, ad concepts, and messaging directionsWrite clear briefs for static ads, videos, and other creative formatsMake sure each brief clearly explains the audience, message, concept, and visual directionReview ad performance and identify patterns across angles, hooks, formats, and audiencesUnderstand why a creative may be working or underperformingRecommend iterations, new concepts, and future tests based on performanceKeep track of what has already been tested to avoid repetitive ideasManage multiple brands, briefs, revisions, and deadlinesCollaborate with designers, editors, copywriters, media buyers, and account managersStay aware of advertising trends while keeping ideas relevant to each brandThe 4 Main Must-Haves:-1. Strong Creative ThinkingYou should be able to understand a product and its customer, then turn that information into clear and varied ad concepts. We’re looking for someone who can develop different angles and ideas, not just rewrite the same headline several ways.2. Understanding of Creative PerformanceYou should be comfortable reviewing ad results, identifying useful patterns, and using those learnings to decide what to test next. You don’t need to be a media buyer, but you should understand how creative contributes to attention, clicks, and purchases.3. Strategic Planning and OwnershipYou should be able to take ownership of a brand’s creative direction, build clear testing plans, and decide which audiences, angles, messages, and formats to prioritize. You should also be proactive in identifying new opportunities and adjusting the strategy based on performance.4. Shopify or Amazon Product ExperienceWhat We’re Looking ForPrevious experience in creative strategy, ecommerce marketing, advertising, or a similar roleExperience developing concepts for paid social adsStrong research, writing, and communication skillsAbility to understand different customers and write for different audiencesAbility to turn insights into clear, actionable briefsComfortable reviewing performance and making recommendationsAble to manage several projects and priorities at onceDetail-oriented and reliable with deadlinesOpen to feedback and comfortable collaborating with a teamCurious, proactive, and willing to keep learningUnderstanding of metrics such as CTR, CPA, ROAS, and conversion rateNice to HaveExperience working with direct-to-consumer ecommerce brandsFamiliarity with Meta advertisingExperience creating both static and video conceptsExperience working in an agency or managing multiple brandsFamiliarity with project management tools such as ClickUpWhat Success Looks LikeBriefs are clear, thoughtful, and delivered on timeConcepts are varied and based on real customer insightsDesigners and editors can easily understand and execute the ideasCreative recommendations are supported by performance learningsTesting becomes more organized and less repetitiveCommunication is clear, proactive, and dependableYou can take ownership of assigned brands while collaborating with the wider team
22 days ago