About Bloom Digitals
At Bloom Digitals, we believe in the extraordinary talent of Mexico and Latin America. Our mission is to create world-class opportunities by connecting our region's brightest minds with the global marketplace, driving meaningful and sustainable economic growth.
On a practical level, we are a nearshore staff augmentation partner. We help international companies scale their teams seamlessly by embedding elite, fully bilingual remote professionals directly into their daily operations. We bridge the gap between quality and affordability, allowing global businesses to grow without borders while providing our talent with exciting, long-term international careers.
About the Role
This role owns how we tell that story. You will be the driving force behind how we package and launch our solutions, acting as the strategic glue between Product, Sales, Marketing, and our Reliability Subject Matter Experts (SMEs).
This is a startup. Priorities shift rapidly, resources are lean, and the playbook is still being written.
Benefits
Monthly salary: $59,500 - $68,000 MXN
100% Remote environment
International exposure: Opportunity to work with international clients.
Major and minor medical expense insurance
Christmas bonus (Aguinaldo)
Mental health: Access to mental health support.
Sick leave: Up to 3 days of sick leave with full pay.
Work-life balance: The role offers an exceptional work-life balance.
Training: Professional growth and upskilling opportunities.
Vacation bonus
Key Responsibilities
Go-to-Market Strategy & Positioning
Lead GTM strategy for MultiSensor AI's packaged solutions across priority use cases within selected industries
Own external positioning, messaging, and narrative for our reliability software platform, keeping it consistent across the website, campaigns, sales decks, webinars, partners, and analyst/PR engagements
Define ideal customer profiles, buying groups, and use-case framing that reflect how enterprise reliability, maintenance, and operations teams talk about their assets and problems
Partner with Product Management on launch planning, GTM readiness, sales enablement and what's safe to market
Act as the primary source of truth for sales and marketing enablement on product value: interactive demos, playbooks, one-pagers, discovery guides, competitive battlecards, ROI narratives, and PoV/expansion motion assets
Lead launch planning and execution for new solutions, features, and use cases, orchestrating cross-channel campaigns that drive awareness, pipeline, and product adoption
Run ongoing market, customer, and competitive analysis across predictive maintenance, industrial IoT, and reliability platforms to refine positioning and influence roadmap priorities
Translate intelligence from reliability leaders and GTM teams to inform campaigns, PoV kits, sales motions, and expansion plays
Campaigns and content
Own campaign strategy by defining target segments, offers, and messaging for ABM, webinars, promotions, and expansion plays, then turning these into clear briefs and calendars for the team to execute against
Work closely with our Content and Communications Manager to ensure content strategy, editorial priorities, and output align with active campaign plans, product messaging, and the buyer journey
Coordinate with our Programs Manager running paid ads and events on strategy, campaign timing, and tradeshow follow-up, ensuring what gets activated in market is grounded in the right positioning and audience framing
Partner closely with Sales to ensure campaigns map to account plans, opportunity stages, and expansion plays, and that follow-up sequences and enablement are in place before launch
Use funnel and campaign performance data to refine messaging, offers, and channel mix, and to prioritize where to invest for pipeline and ARR impact
Customer marketing, PR, and advocacy
Partner with our PR agency to turn flagship deployments, proof of value outcomes, and platform milestones into stories, thought-leadership angles, and speaking opportunities that reinforce our reliability and authority
Build a lightweight, scalable customer advocacy motion (advocate pipeline, reference pool, reviews program, spotlight content) that feeds PR, demand gen, and sales enablement with fresh proof points
Manage review-site presence (G2, Verdantix) by packaging customer results and narratives into assets that strengthen category position and trust
Work with Sales and our SMEs to identify and nurture customer advocates willing to participate in case studies, testimonials, awards, reference calls, and events
Define the Customer
Align with Product
Empower Sales
Analyze the Market
Key Requirements
C1 English proficiency in verbal and written communication.
+10 years of experience in B2B Software as a Service.
+3 years of experience in startup environment
Proven experience in demand gen collaboration
Sales Enablement Mastery
AI Fluency
Storytelling
Systems Thinking
Comfort in Ambiguity
Working conditions
Job schedule: Monday to Friday
Full-time
Why Join Us?
Step away from being a cog in a corporate machine and step into a role with high autonomy where you will be the architect of our narrative, directly influencing our market position and bottom line. You will thrive in an AI-forward culture that doesn't just build AI, but deeply
