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Posted 7 months ago
Requirements and responsibilities
About Quizlet:At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly.We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.Let’s Build the Future of LearningJoin us to design and deliver AI powered learning tools that scale across the world and unlock human potential.About the Team:Our Data Science team at Quizlet partners with the Product, Marketing, and Finance teams to define the metrics that matter and to turn noisy signals into clear, causal decisions. This role builds and operates the TOF measurement system that informs spend, audiences, creative, and channel mix.About the Role:You’ll design trusted incrementality and MMM measurement, stitch multiparty data ad platforms, AppsFlyer/MMP, web/app analytics, internal events, and turn models into concrete budget and targeting decisions. You will not manage people; you’ll lead through technical depth and repeatable delivery.We’re happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.In this role, you will:Own cross-channel incrementality: stand up and analyze geo/user holdouts, heavy-ups, synthetic controls, CUPED/diff-in-diff, and brand-lift; produce incremental qualified visits / sign-ups with uncertaintyBuild an always-on testing calendar and power analyses; automate ingestion and readoutsTriangulate MMM + experiments + platform signalsOperate or co-own an MMM (in-house or vendor) and calibrate to holdouts; define decision rules (MMM for budgeting, experiments for validation, platform MTA for ops)Produce response curves and marginal dollar recommendations by channel/geo/audience; model payback windows (30-day to multi-year LTV) and saturation guardrailsWrangle multiparty data (imperfect by default)Join ad platform exports/APIs (Meta, Google, YouTube, TikTok, Snap, DV360/TTD, affiliate/influencer), MMP data (AppsFlyer/Adjust/Branch), GA4/GTM, and internal product/financial eventsHandle ID fragmentation, SKAN/ATT, cookie loss, missingness, and deduplication; document assumptions and data quality SLAsShip decision-driving reporting: build exec-ready views (e.g., brand search, share of voice, qualified-visit rate, creative learning) tied to sign-ups, retention, and LTVRun source-health monitoring with forward projections and risk flagsEvaluate and manage MMM vendors, GTM/analytics implementers, survey/brand trackers, CDPs, and clean-room partners; write SOWs, define success metrics, and QA their models/tagsMake buy-vs-build recommendations and own integrations end-to-endWhat you bring to the table:7–10+ years in marketing analytics/data science (consumer or subscription businesses), with recent hands-on TOF growth workYou’ve designed, powered, run, and interpreted geo holdouts, heavy-ups, synthetic control; you know pitfalls (seasonality, contamination, spillovers) and how to validate assumptionsBuilt or owned an MMM (or ran a vendor) including spec/priors/regularization, calibration to experiments, and turning results into allocation decisions Multiparty data fluency in the following:MMPs: AppsFlyer (preferred), Adjust, or Branch (SDK events, postbacks, SRNs, SKAN schemas)Ad platforms & APIs: Meta/Google/TikTok/Snap/YouTube/DV360/TTD; influencer/affiliate platformsWeb/App analytics & tagging:GA4, GTM (incl. server-side), consent/attribution config; event/identity standards across web/appData engineering literacy: SQL (advanced), Python or R (pandas/NumPy; PyMC/Stan a plus), BigQuery/Snowflake/Redshift, dbt; basic orchestration (Airflow/Dagster) and CI hygieneExperimentation rigor in power/sizing, CUPED, pre-trend checks, non-compliance handling, synthesis across tests; can teach othersCommunication with crisp narratives that move spend and targeting decisions; comfortable presenting to Directors/VPsVendor leadership with selection, SOWs, success criteria, and hold-vendors-accountable modeling/tagging reviewsBonus points if you have:Clean rooms (ADS Data Hub, Amazon Marketing Cloud), media mix for CTV/offlineBrand tracking linked to search and site traffic; creative-analytics pipelines and taxonomiesInternational growth and seasonal categories (education a plus)Compensation, Benefits & Perks:Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $225,000 - $305,000, depending on location and experience, as well as company stock optionsCollaborate with your manager and team to create a healthy work-life balance20 vacation days that we expect you to takeCompetitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)Employer-sponsored 401k plan with company matchAccess to LinkedIn Learning and other resources to support professional growthPaid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits40 hours of annual paid time off to participate in volunteer programs of choiceWhy Join Quizlet?🌎 Massive reach: 60M+ users, 1B+ interactions per week🧠 Cutting-edge tech: Generative AI, adaptive learning, cognitive science📈 Strong momentum: Top-tier investors, sustainable business, real traction🎯 Mission-first: Work that makes a difference in people’s lives🤝 Inclusive culture: Committed to equity, diversity, and belongingIn Closing:At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.”Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!#LI-FTWe may use artificial intelligence AI tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses These tools assist our recruitment team but do not replace human judgment Final hiring decisions are ultimately made by humans If you would like more information about how your data is processed please contact us.
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