Campaign Performance Analyst at ExpertiseLocal | Torre
Campaign Performance Analyst
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Campaign Performance Analyst

ExpertiseLocal
Emma
Emma
You'll drive gross profit and optimize campaigns, delivering decision-ready insights to connect users with experts.
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Full-time

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Posted 5 months ago

Requirements and responsibilities

Job SummaryThis is a remote work position. The Campaign Performance Analyst produces decision-ready insights and manages buying campaigns to improve unit economics and drive gross profit. The Analyst will be performance managed against two KPIs: Gross Profit per call (GP/call) and qualified calls generated.Key ResponsibilitiesManage lead campaigns to maximize gross profit (through controlled experiments, modeling, and system optimization)Monitor system performance, forecast outputs, and detect meaningful signalsTranslate analysis into decision-ready recommendations and business intelligence (BI) productsCollaborate with cross-functional teams (operations, leadership, technology) to align analytics with business objectives.Required Skills & QualificationsEconomic reasoning (forecasting, unit economics, tradeoffs, opportunity cost)Systems management and optimization (understanding variance, trends, detecting signal from noise, control charts)Business intelligence (BI) production and visualizations with a focus on decision-oriented communicationAnalytical self-sufficiency with tools like Salesforce (SF), TableauAdvantage to Have (Preferred)Experience or exposure to machine learning concepts and practical implementation.Familiarity with auction and marketplace dynamics (bidding, win-rate optimization, supply/demand)Entrepreneurial mindset with a track record of proactive problem-solving.Required Traits & CompetenciesAdaptive: Able to operate effectively in fast-paced, evolving environments.Growth Mindset: Demonstrates continuous learning and openness to feedback.Curious / Lifelong Learner: Proactively develops skills and stays current with tools and industry trends.WHO WE AREAt Expertise, we strive to support the best providers in their efforts to serve their local communities. We stand behind every recommendation and we celebrate every happy customer. With over 400,000 providers across more than 200 different industries, we dive deep into figuring out what makes each provider the best in their area of expertise and how to help the reader find the right professional for them. We’re a small and mighty team recently acquired by Marketplace Inc. (ForbesAdvisor). Since 2016 we have built a website that services over 9 million annual visitors and connects them with thousands of local professionals.
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