Company Overview:
Ray Advertising is a U.S.-based company with global operations, specializing in performance marketing, health insurance, and e-commerce. Our business ecosystem is designed to help leading U.S. companies scale efficiently while delivering high-quality, measurable results to American consumers. By empowering talent and fostering professional growth, we build sustainable, performance-driven operations. Ray Advertising is headquartered in Redding, California, with distributed teams supporting U.S.-based business functions.
Position Summary:
We are seeking a results-driven Business Development Manager (BDM) to own advertiser acquisition, revenue growth, and strategic partnerships for Ray Advertising’s performance marketing business. This role is ideal for a closer—someone who can convert qualified opportunities into long-term, high-value advertiser relationships. You will work closely with SDRs, marketing, and leadership to close deals, grow accounts, and scale revenue across Pay Per Call, lead generation, and affiliate-driven campaigns. The Business Development Manager is accountable for revenue outcomes, not just activity.
Key Responsibilities:
Revenue Ownership & Deal Closing (Primary Responsibility):
- Own the full sales cycle from qualified meeting to signed agreement.
- Conduct discovery calls, needs analysis, and solution-based selling.
- Present Ray Advertising’s performance-driven value proposition to decision-makers.
- Negotiate pricing, volume commitments, and commercial terms.
- Close new advertiser partnerships and achieve monthly and quarterly revenue targets.
- Success in this role is measured by closed revenue, advertiser retention, average deal size, and pipeline-to-close conversion.
Pipeline & Account Management:
- Manage a healthy, high-quality sales pipeline sourced by SDRs and inbound channels.
- Forecast revenue accurately and maintain deal momentum.
- Onboard new advertisers in coordination with internal teams.
- Primary focus is new advertiser acquisition, with account growth and retention as secondary responsibilities.
- Grow accounts through upsells, cross-sells, and increased volume commitments.
- Maintain strong advertiser relationships to ensure retention and long-term growth.
Strategic Partnerships & Market Expansion:
- Identify high-potential advertiser segments and vertical opportunities.
- Develop strategic partnerships with agencies, brands, and enterprise advertisers.
- Expand Ray Advertising’s footprint across insurance, home services, finance, legal, mass tort, and other verticals.
- Provide market intelligence and competitive insights to leadership.
- The Business Development Manager may focus on one or multiple verticals based on experience and business needs.
CRM, Reporting & Forecasting:
- Maintain accurate CRM records (HubSpot, Pipedrive, or similar).
- Track deal stages, revenue forecasts, and conversion metrics.
- Report on pipeline health, close rates, and revenue performance.
- Ensure transparency and data integrity across all sales activities.
Cross-Functional Collaboration:
- Work closely with SDRs to optimize lead quality and conversion.
- Collaborate with operations, compliance, and marketing teams for smooth onboarding.
- Provide feedback to leadership on product-market fit and advertiser needs.
- Support continuous improvement across sales and revenue operations.
Required Qualifications:
- 4–8 years of experience in Business Development, Sales, or Account Executive roles.
- Proven track record of closing deals and consistently hitting revenue targets.
- Experience selling performance marketing, Pay Per Call, lead generation, or affiliate solutions.
- Strong understanding of ROI-driven, CPA/CPL-based sales models.
- Demonstrated ability to manage complex B2B sales cycles.
Preferred Qualifications:
- Experience selling to U.S.-based advertisers.
- Background in insurance, home services, finance, or high-intent lead generation.
- Experience working in remote, fast-paced, performance-driven sales environments.
- Exposure to contract negotiation and long-term advertiser agreements.
Skills & Competencies:
Technical Skills:
- CRM platforms (HubSpot, Pipedrive).
- Sales forecasting and pipeline management.
- Contract negotiation and pricing strategy.
- Performance marketing metrics (Pay Per Call, CPA, CPL, ROI).
Soft Skills:
- Excellent English communication (written & verbal).
- Strong negotiation and closing skills.
- Strategic thinking with execution discipline.
- High accountability, ownership, and resilience.
- Ability to influence stakeholders and build trust.
Work Details:
- Employment Type: Full-time (W-2).
- Location: United States (Remote).
- Working Hours: Monday–Friday, aligned with PST business hours, with flexibility based on advertiser needs.
- Reports to: Head of Sales / Revenue Leadership.
Compensation:
- Base Salary: $45,000 – $75,000 (based on experience).
- On-Target Earnings (OTE): $100,000 – $160,000+ (performance-based commissions).
- Commission paid on closed and retained revenue.
- Accelerators available for over-quota performance.
Benefits & Perks:
- Remote work flexibility.
- Clear path to Senior Business Development Manager and Sales Leadership.
- Performance-based participation in U.S. business travel and global industry events.
- Exposure to high-volume, high-value advertisers.
- Direct impact on company growth and revenue strategy.
Career Growth:
- Clear, performance-based advancement.
- Opportunity to influence sales strategy and market expansion.
- Hands-on leadership exposure.
- Long-term growth into Sales Director or Revenue Leadership roles.
Why Join Ray Advertising?:
At Ray Advertising, you don’t just work in sales—you help drive the company’s growth engine. You’ll be part of a high-performance culture where results matter, effort is rewarded, and career advancement is based on impact. We value discipline, ownership, resilience, and continuous improvement, and we invest in individuals committed to long-term success.
