Quantcast is a global Demand Side Platform (DSP) powered by AI, with a strong foundation of measurement and consumer analytics. We empower marketers to reach audiences and achieve measurable advertising outcomes across the Open Web. Since 2006, Quantcast has consistently set the industry standard by introducing groundbreaking initiatives such as the first measurement platform for digital publishers and the first AI-powered DSP. We are committed to building an inclusive and diverse environment where everyone can be their authentic self. We work to ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
As a Product Marketing Lead at Quantcast, you will be responsible for driving market intelligence efforts, leading the product intake process, and collaborating with various teams to design and package sellable solutions. You will play a crucial role in determining product-market fit, developing product positioning, and fostering deep cross-collaboration between Product, Sales, and Marketing. If you are an organized thinker with excellent written and verbal interpersonal skills, experienced in product marketing, and have a deep understanding of the ad-tech industry, we'd love to hear from you!
Responsibilities:
- Advance the vision and role of Product Marketing at Quantcast, collaborating closely with Product Management, Outbound Product Marketing, Commercial teams, and Business Development.
- Lead market analysis and manage all market intelligence mechanisms, including industry research, customer feedback, and competitor intelligence to validate or disprove hypotheses.
- Partner with sales/commercial teams, product management, business development, and market research partners to identify customer value and drive the development of commercialization opportunities.
- Anticipate trends in ad tech and position the company for success to lead in the market with a visionary approach.
- Create documentation for various steps in the GTM process, including Lean Canvas, TAM analysis, monetization path, PMM Research Summary, and launch strategy deck.
- Foster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape.
- Own the development of customer/external roadmaps for different customer segments, with a bias towards agility and accuracy.
- Stand-up formal program to regularly engage customers and gain regular market feedback.
- Develop competitive analysis resources, including battlecards, competitor grids, and positioning maps.
