Job Summary
We are seeking a results-driven Digital Marketing Specialist to manage and improve the online presence of a property restoration company. This role is responsible for executing digital marketing strategies that increase brand visibility, generate qualified leads, and support business growth across local markets. The ideal candidate has hands-on experience with paid advertising, local SEO, content creation, social media management, and performance analytics.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other relevant platforms to generate qualified leads.
- Improve local search visibility through SEO strategies, website optimization, and Google Business Profile management.
- Create and manage digital content, including social media posts, graphics, videos, website copy, and educational materials related to restoration services.
- Manage social media accounts, schedule content, respond to messages, and monitor online engagement and brand reputation.
- Develop and execute email marketing campaigns targeting existing customers, property managers, insurance agents, and other referral partners.
- Monitor website traffic, campaign performance, lead volume, conversion rates, and return on investment using tools such as Google Analytics 4 (GA4).
- Analyze marketing data to identify opportunities for improvement and optimize campaigns based on performance.
- Maintain consistent branding and messaging across digital channels.
- Collaborate with sales, marketing, and operations teams to align digital campaigns with business objectives and service area priorities.
- Prepare regular performance reports and recommend strategies to improve lead generation and overall marketing effectiveness.
Requirements
- Previous experience in digital marketing, online advertising, or a related role.
- Hands-on experience with Google Ads and Meta Ads campaign management.
- Knowledge of SEO, local search optimization, and Google Business Profile management.
- Experience managing social media accounts and creating digital marketing content.
- Familiarity with email marketing platforms and campaign automation.
- Proficiency with Google Analytics 4 and digital marketing performance reporting.
- Strong analytical, organizational, and communication skills.
- Ability to manage multiple campaigns and priorities while meeting deadlines.
Preferred Qualifications
- Experience in home services, property restoration, construction, real estate, or other local service industries.
- Familiarity with lead generation strategies for emergency or location-based services.
- Experience with content creation tools such as Canva and video editing software.
- Knowledge of CRM platforms, marketing automation, and lead tracking systems.
- Experience optimizing campaigns based on cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
