Hair Salon Consultant / Growth & Operations Manager — Part-Time, 3-Month Contract
Herbishh Salon | Markham (Unionville), Ontario
About Us
Herbishh Salon is a newly rebranded full-service hair salon located in Unionville, Markham, backed by Herbishh — an established haircare brand with international distribution across North America, Europe, Asia, and the Middle East. We recently acquired an established 12-station salon (formerly R&K Salon) with a loyal Chinese-Canadian clientele and are entering a new chapter under new ownership.
We're looking for an experienced part-time Salon Consultant / Growth & Operations Manager who can do two things well: strengthen our day-to-day operations AND actively grow our customer base through smart local marketing during a critical 3-month launch period.
The Opportunity
This is a 3-month part-time contract with a dual mandate:
1. Half the role — set up systems, train our team, and improve operations
2. Half the role — plan and execute a customer acquisition strategy that measurably grows our foot traffic and appointment bookings
You'll work alongside our current salon manager and stylists, with direct access to the ownership team and a real budget for marketing execution.
Start date: Immediately
Location: On-site at 4361 Highway 7 East, Unit 3, Markham (Unionville)
Schedule: 3 days per week on-site (18 hours), including Saturdays + up to 4 hours/week offline for planning and reporting (~20-22 hrs/week total)
Compensation: $3500-$4,000 /month base + performance bonus tied to new customer growth (details below)
Marketing budget: $2,000-$3,000/month you'll help deploy (Google Ads, flyers, local partnerships, elevator ads, and WeChat/Xiaohongshu campaigns)
Contract length: 3 months, with option to extend based on measurable results
Language Requirement — MANDATORY
Our entire stylist team and majority of our clientele are Chinese-speaking. Fluent Mandarin (Simplified Chinese) or Cantonese is required in addition to conversational English.
我们的团队和大部分客户都以中文为主。流利的普通话或粤语（以及基本英语沟通能力）是本职位的必备条件。非双语人士恕不考虑。
What You'll Do
🌱 Growth & Customer Acquisition (50% of your time)
• Local advertising execution — plan and place flyers in nearby condos, plazas, community centres, and coffee shops in Unionville, Markham, and surrounding neighbourhoods
• Elevator ads / building screens — identify and negotiate placement in high-traffic residential and office buildings in Markham
• Google Ads campaigns — set up, monitor, and optimize local search + display ads targeting "hair salon Markham," "染发 万锦," etc.
• Xiaohongshu (小红书) marketing — plan and coordinate influencer collaborations, before/after posts, promotional content targeting the Chinese-Canadian community
• WeChat marketing — build customer communication channels, group promotions, referral programs
• Google Business Profile optimization — photos, posts, replies to reviews (both English and Chinese)
• Local partnerships — build relationships with nearby wedding vendors, real estate agents, corporate offices, gyms, and yoga studios for cross-referrals
• Loyalty & referral programs — design and launch a system to reward repeat customers and word-of-mouth referrals
• Grand-opening / rebrand launch event — plan and coordinate a promotional event to introduce Herbishh Salon to the community
• Weekly growth reporting — track new customer count, booking sources, campaign ROI, and adjust strategy weekly
⚙️ Operations & Team Development (50% of your time)
• Design and document salon SOPs (opening/closing, cash handling, appointment booking, complaint handling)
• Support and mentor our current salon manager
• Train stylists on service consistency, upselling, and client consultation
• Set up service pricing structure and menu
• Establish quality control standards for cuts, colour, and treatments
• Optimize Clover POS setup, employee tracking, and commission calculation
• Establish performance metrics and monthly review process
• Prepare final handover documentation and 12-month roadmap
Success Metrics (How We'll Measure You)
•You'll be evaluated on concrete, measurable outcomes during the 3-month contract:
Growth targets:
• +30% increase in new customers (customers who have never visited before) by end of Month 3
• +20% increase in overall weekly appointment bookings by end of Month 3
• Minimum 15 new 5-star Google reviews during the contract period
• Minimum 500 new social media / WeChat followers across platforms
• Positive ROI on all paid ad spend — must justify marketing budget usage
Operations targets:
• All SOPs documented and staff trained by end of Month 2
• Manager fully independent on all POS reporting and daily ops by end of Month 3
• Performance Bonus: In addition to the monthly base pay, you're eligible for a $1,000 bonus per month if you exceed the new-customer growth target.
What You Bring
Required:
• 5+ years managing or consulting for a busy hair salon (preferably 8+ stations)
• Fluent Mandarin or Cantonese + working English — non-negotiable
• Proven local marketing experience — you've actually run flyer campaigns, Google • Ads, or Xiaohongshu/WeChat campaigns for a salon or similar local business
• Deep knowledge of Ontario salon regulations, WSIB, and licensing
• Strong grasp of pricing structures, commission models, and salon financials
• Comfortable with Clover POS, Google Business Profile, Meta Ads Manager, and social media
Highly Preferred:
• Prior experience in a Chinese-Canadian salon in the GTA
• Familiarity with the Markham / Richmond Hill salon market
• Existing network of Xiaohongshu / WeChat influencers or local marketing contacts
• Experience running successful grand-opening or rebrand campaigns
• Experience with premium colour lines (Goldwell, Wella, Kevin Murphy, etc.)
Nice to Have:
• Personal network of skilled stylists (for future recruitment)
• Hairdressing certification (not required, but a plus)
• Prior experience with salon acquisitions or turnarounds
