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Responsibilities
About the role:We are looking for a Senior Cold Outbound Specialist to join our Influencer Marketing Department. This role is essential to the technical management and execution of massive cold outreach campaigns (10,000–20,000+ emails per day). We're looking for someone deeply experienced in cold email operations, deliverability, and infrastructure who can ensure our emails hit the inbox, not the spam folderAbout us:BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:A creator marketplace managing over 80,000 influencer partnerships monthlyAn AI-powered platform to streamline discovery, outreach, and whitelistingProven playbooks in influencer marketing, paid media, performance creative, and CROWe’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.Responsibilities:Monitor and optimize email deliverability (open/click/reply rates)Warm up and manage multiple domains, inboxes, and sending infrastructureIdentify and troubleshoot deliverability issues (e.g., spam flags, blacklists)Work across email platforms such as Smartlead, Quickmail, Instantly, HubSpot, Klaviyo, Salesforce, etc.Evaluate and integrate AI or automation tools to enhance outreach efficiencySupport internal teams with campaign diagnostics and performance reportingIdeal candidate profile3+ years of experience in email marketing, ideally focused on cold outboundProven track record managing massive-scale email campaigns (10k–20k/day)Advanced knowledge of email infrastructure, domain warming, and DNS configSkilled in technical troubleshooting, analytics, and optimizing email metricsExperience working with a wide range of email platforms such as Smartlead, Quickmail, Instantly, HubSpot, Klaviyo, Salesforce, etc.Familiarity with inbox rotation, subdomains, and reply routing systemsStrong understanding of AI-driven tools and automation workflows used to improve outreach efficiency, personalization, and deliverability at scaleSelf-motivated, detail-oriented, and comfortable operating independently
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