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Responsibilities
Tokyo Supercars - Content ProducerThe Content Marketing Specialist will be responsible for overseeing content creation and strategy for both the Tokyo Supercars and Tokyo JDM Tours brands. All responsibilities outlined below apply to both brands.Content Creation and Strategy Collaborate with the Marketing Manager and CEO to develop and implement content strategies aligned with brand guidelines and key business goals, including increasing vehicle utilization, membership growth, revenue, and profitability.Plan, shoot, and direct content onsite at events, experiences, and in the recording studio.Monitor the calendar to proactively identify and attend tours that align with content goals, capturing valuable material independently and autonomously.Social Media Growth Publish content across Instagram, Facebook, TikTok, YouTube and other messaging platforms such as Whats app and Line for both Tokyo Supercars and Tokyo JDM T ours.Create, manage and update a monthly social media content calendar in line with the overall content strategy to ensure consistent, effective, and engaging messaging.Post daily stories on social media to maintain an active and engaging presence.Publish multiple short-form content posts weekly on each platform (specific posting frequency to be finalized as part of the content strategy).Publish long-form Youtube content for Tokyo Supercars and Tokyo JDM T ours. (specific posting frequency to be finalized as part of the content strategy).Team and Resource ManagementManage offshore editors to ensure efficient content production while continuously refining workflows.Coordinate with drivers to obtain content from bookings when not physically present, ensuring timely submission and smooth content flow for social media stories and posts.Content and Equipment OrganizationExtract and organize content from cameras in a timely manner after each use.Maintain a well-structured Dropbox system for all content, organized by date and event.Manage location, proper storage, and transportation of all A/V and camera equipment provided by Club Velocita K.K..Scriptwriting and ResearchWrite scripts and content plans for long-form YouTube videos and short-form narrated social media content.Craft professional and engaging captions for all social media posts.Conduct research on vehicles and topics relevant to our content needs.Conduct industry research to inform content strategies and remain ahead of emerging trends.Produce detailed content plans for each shoot and event you attend to be sent to the team in order to ensure proper organization with the rest of the team.
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