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25 days ago
Requirements and responsibilities
About iRESTOREiRESTORE is a fast-growing company dedicated to providing innovative solutions in the wellness and beauty space. Our mission is to restore confidence by providing safe and effective solutions for improving health and beauty. As we continue to scale, we are looking for an Art Director who will play a key role in supporting our people operations and ensuring a seamless employee experience across the organization.About The PositionAs we scale output, brand consistency and creative quality cannot depend on manual effort alone.The Head of Creative & Content Production owns the content engine.This role exists to own the brand execution layer and build an AI-assisted production system in partnership with the Head of Creative & Content Production. You are responsible for:Elevating visual standardsBuilding modular design systemsIntegrating AI into design workflowsIncreasing output without increasing frictionThis is not a conceptual-only role.This is not a campaign-only role.This is an AI-enabled, execution-driven Art Director role inside a performance-led organization.Your mandate is to:Elevate and protect brand standards across all surfacesBuild modular systems that enable speed and scaleLeverage AI to increase design velocity and reduce production frictionSupport performance creative without slowing it downCreative quality must improve.Velocity must increase.Manual dependency must decrease.Minimum Qualifications - we have this first as we value your time as well as ours5+ years in design or art direction within DTC, beauty, health, or consumer productsStrong portfolio demonstrating digital, packaging, and performance-adjacent workDeep expertise in Figma and Adobe Creative SuiteDemonstrated experience integrating AI tools into design workflowsExperience building modular design systems (not just campaigns)Understanding of how design impacts conversion and customer trustHealth, Beauty, or CPG experience is strongly preferred.Key Areas of Accountability1. Brand Systems & Visual Standards (Primary Ownership)Own and evolve iRESTORE’s visual identity systemMaintain layout logic, typography systems, hierarchy, spacing, and visual languageBuild brand guidelines that are usable and modular — not theoretical PDFsEnsure consistency across paid, organic, web, email, packaging, and productAs output increases, brand cohesion must strengthen — not fragment.2. AI-Assisted Design Workflows (Core Requirement)AI is not optional in this role. You will:Integrate AI tools into daily design workflowsUse AI for concept exploration, layout iteration, static variant generation, and asset adaptationRapidly generate design variations to support paid testing (e.g., “static swarms”)Build prompt libraries and structured workflows that other designers can reuseReduce time-to-first-draft and time-to-iteration across surfacesThe expectation is not novelty — it is operational leverage.3. Web & CRO Design SystemsDesign and iterate on homepage, PDPs, and landing pagesPartner closely with CRO to build test-ready creative modulesDevelop reusable UI components that accelerate experimentationUse AI to generate layout variations and testing mockups quicklyDesign decisions must balance aesthetic elevation and conversion performance.4. Lifecycle & Email SystemsBuild modular email systems that allow Lifecycle managers to self-serveCreate scalable promo, launch, and evergreen frameworksUse AI to generate layout variations and creative refreshes without full redesign cyclesThe goal: speed without sacrificing clarity.5. Paid & Organic Design SupportDevelop modular static systems for performance creativeCreate visual overlays, motion templates, and graphic systems for short-form videoSupport thumbnail and hook-driven creative designUse AI to accelerate variant testing for paidYou are not responsible for media buying — but your design must support testing velocity.6. Photoshoots & Content Capture SupportLead smaller quarterly photoshoots in partnership with the Head of Creative & Content ProductionHelp develop art direction for lean content shoots and performance-driven creative captureSupport on-set execution to ensure content aligns with brand standards and campaign objectivesCollaborate on shot lists, visual references, styling direction, and content outputs for paid, organic, and lifecycle channelsEnsure captured content is modular, scalable, and usable across multiple creative surfaces7. Packaging & Physical Product (Execution + Systems)Design and iterate on product packaging and insertsEstablish scalable packaging systems that support future product launchesMaintain visual hierarchy and clarity across physical touchpointsUse AI-assisted mockups and rapid prototyping to accelerate iteration8. Workflow & Team ContributionCollaborate closely with the Head of Creative & Content ProductionManage freelance designers as neededMaintain clean asset libraries and organized design systemsEnsure brand, paid, lifecycle, and product teams can execute without design bottlenecksWhat Success Looks LikeStrong brand cohesion across all surfacesFaster design turnaround due to modular + AI-assisted systemsIncreased variant production for paid testingReduced dependency on one-off design cyclesHigh-quality web and email design that supports conversionClean, scalable packaging systemsWhat This Role Is NotNot a brand-only conceptual roleNot a campaign-only roleNot isolated from performanceNot a manual-only designer resistant to AINot purely managerial — you will executeWhy You’ll Love Working HereOur Core Values and what we built our culture around:WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisionsPROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisionsWE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goalsOPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparencyCONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the tablePASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team cultureCompetitive Compensation and Benefits:Competitive compensation, including performance-based bonusUnlimited PTOFlexible schedule - HybridHealthcare (medical, dental & vision) fully coveredGym membership credit – your physical and mental health is super importantKindle/Audible credits – We really value lifelong learning and personal developmentFree iRESTORE Products! (In case you or someone you love is losing hair)Paid maternity/paternity leaveHome Office Stipend (Hybrid work set-up)
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