You have opted out of job matches in .
To undo this, go to the 'Skills and Interests' section of your preferences.
Shared by 
about 2 months ago
warning
Heads-up
Requirements and responsibilities
We make software that solves big problems and has big impact. Our team is comprised of people who take their work (but not themselves) seriously, who love a daunting challenge, who put the customer first, and who pull for each other. We value accountability, fast pace, big energy, bigger fun, and an urgency to win. Sound like you? Read on…About the roleApptega is looking for a strategic and hands-on Senior Product Marketing Manager to own how we bring our platform to market—across messaging, content, and demand generation.This role sits at the center of marketing, product, sales, and our partner ecosystem. You will define how we position Apptega in a crowded cybersecurity and GRC market, create compelling narratives that resonate with our ICP, and drive demand through a mix of content and performance marketing (in partnership with external agencies).This is a high-impact, high-ownership role for someone who thrives in a fast-moving environment and is excited to build, scale, and optimize across multiple marketing functions.What you'll doProduct Marketing & Positioning:Own Apptega’s messaging, positioning, and value propositions across products, personas, and segmentsTranslate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customersPartner closely with Product to support launches, releases, and roadmap communicationDevelop and maintain core assets including messaging frameworks, personas, and use casesContent Strategy & Execution:Lead content strategy across the funnel (awareness → conversion → enablement)Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership)Ensure consistent storytelling and voice across all external channelsIncorporate customer insights and voice-of-customer into all messagingDemand Generation (with Agency Management)Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media)Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goalsCollaborate on campaign strategy, landing pages, and conversion optimizationMonitor performance and continuously optimize programs for pipeline impactSales & Partner Enablement:Develop sales and partner enablement materials that drive pipeline and revenueSupport indirect/channel motion with tailored messaging and assets for: MSPs, MSSPs, VARs/resellersDistributors (TSDs), agents, referral partnersCreate tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive pagesPartner with Sales and Channel teams to ensure alignment and effectivenessGo-to-Market & Cross-Functional LeadershipLead go-to-market planning and execution for product launches and key initiativesAlign marketing efforts with sales, product, and leadership prioritiesBring structure and clarity to a fast-paced, evolving environmentWhat we are looking for...We’re less focused on years of experience and more on proven ability to own and execute across this scope.Core Experience:Strong background in product marketing, ideally in cybersecurity, SaaS, or GRCExperience owning or heavily contributing to content strategy and creationFamiliarity with demand generation, including working with external agencies (SEO, paid, web)Experience supporting or selling through channel/partner ecosystemsDomain Expertise (Strongly Preferred):Cybersecurity and/or GRC (governance, risk, compliance) market knowledgeUnderstanding of ICP, buyer journey, and enterprise/SMB security decision-makingFamiliarity with indirect selling models and partner types (MSP, MSSP, VAR, TSD, etc.)Competencies:Exceptional storyteller and communicator across formats (written, visual, verbal)Able to operate both strategically and tactically—you can build the plan and execute itHighly organized and able to manage multiple workstreams (including external partners)Naturally curious and forward-thinking, with a strong interest in customers, market trends, competitive dynamics, and emerging AI capabilities, and the ability to apply AI to drive efficiencies and enhance messaging, content, and go-to-market executionSelf-motivated and highly independent; able to take ownership, create momentum, and drive work forward with minimal direction in a fast-paced environmentResults-driven and focused on business impact, using data, feedback, and performance insights to optimize programs and improve pipeline contributionStrong bias for action with attention to detailComfortable in a small team environment with evolving prioritiesCollaborative, accountable, and driven to raise the bar for yourself and othersWhy this role matters...This role is critical to Apptega’s growth. You will directly shape how we:Differentiate in a crowded cybersecurity marketEnable our partners to sell more effectivelyGenerate demand and drive pipelineIf you’re excited about owning a broad scope, building in a fast-paced environment, and making a visible impact, this role is for you
Optionally, you can add more information later (benefits, pre-screening questions, etc.)