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10 days ago
Requirements and responsibilities
About the roleRole: Director of MarketingOwn B2B growth and content — drive healthcare revenue from $5M to $30MWhat you’ll doLead B2B lead generation (pipeline over traffic)Build content engine (write, publish, iterate fast)Drive growth from ~$5M to $30M revenueOwn messaging, website, and SEOManage vendors (PR, content, agencies)Launch campaigns (email, content, events)Track CAC, CPL, pipeline, revenueMust-haves5+ years experience; 2+ in marketing leadershipStrong healthcare experience (required)Proven growth from ~$5M to $30M revenueStrong writing (publish-ready, minimal edits)B2B lead generation ownershipVendor management experienceUses AI tools (ChatGPT, Claude)Nice to haveStartup or early-stage experienceMBAPerks & payPay: $100,000–$120,000 baseMedical, dental, vision401(k)PTO + company holidaysSchedule & setupHybrid: 2 days onsite if NYC-basedRemote: U.S.-based optionTools: HubSpot, SEO tools, content stackLow meetings; high ownershipImpact & growthYou own pipeline and revenue.You build the content engine from scratch.Clear path to team leadership.Motivation fitYou like full ownership.You move fast and ship without hand-holding.Hiring fairness statementAt Urrly, fairness matters. They use AI to review every application against the same clear requirements for the role, evaluating job-related factors like skills, certifications, and experience—not personal attributes such as gender, race, age, or background.
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