Head of Growth & Demand Generation at Amity | Torre
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Head of Growth & Demand Generation

You'll own and scale non-paid pipeline, driving revenue impact in a fast-growing category.
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Full-time

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Emma of Torre.ai
14 days ago

Requirements and responsibilities


Position Title: Head of Growth & Demand GenerationLocation: Remote, United States. Must be authorized to work in the U.S. Domestic and international travel required.The RoleWe are hiring a Head of Growth & Demand Generation to own and scale non-paid and hybrid pipeline creation. This role is responsible for turning brand, content, events, partnerships, PR, and community-led initiatives into measurable, repeatable revenue pipeline.You'll work closely with the CEO and the VP of Marketing, with a high degree of autonomy - including ownership of a dedicated growth budget and full decision-making authority across your initiatives.Core MandateIncrease enterprise brand recognition, qualified enterprise pipeline and deal velocity through creative, scalable demand generation. Success is measured on pipeline impact and revenue contribution, not activity volume.What You'll DoOwn the strategy for non-paid and hybrid demand generation, with a clear focus on pipeline creationLead the full events strategy, shifting from booth-led tactics to deal-driven, meeting-first motions with clear ROI frameworksBuild and activate a portfolio of revenue-relevant partnerships, including co-marketing and co-selling motions with SalesDrive executive, brand, and content narratives across social channels that support sales conversations, not vanity metricsDefine and execute a PR and earned media strategy aligned to growth moments and sales prioritiesLead and grow the demand generation team over time, setting clear goals and operating cadenceWhat We're Looking For5+ years in B2B SaaS growth, demand generation, field marketing, or ecosystem-led growthProven track record of generating pipeline through non-paid or hybrid channelsStrong strategic thinker with a high execution bias, comfortable being measured on revenue outcomesExperience in fast-scaling environments, ideally Series A to CAble to balance creativity with commercial disciplineWhat Success Looks Like (12–18 Months)Non-paid and hybrid channels are a material source of qualified pipelineEvents, partnerships, content, and PR are clearly tied to revenue outcomesThe growth engine is predictable, repeatable, and scalableWhat's in it for youYou're entering a category before it's crowded, with a product already proven at scale. You'll have a direct line to the CEO, real equity in a profitable and fast-growing company, and the autonomy to build the commercial motion your way — not inherit someone else's playbook.We also offer a competitive compensation package, private health insurance (medical and dental), mental health support, wellbeing and sport allowance, and an incredibly inspiring team.Brands are increasingly investing in building direct, curated relationships with their customer communities on owned channels, instead of relying on social networks they don't control.social.plus is the infrastructure that makes it possible. Our technology enables hundreds of leading consumer brands to engage and add value to their users inside their own digital ecosystems. We're profitable, growing fast, and just getting started.
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