• Develop, manage, and scale a content marketing strategy and calendar that effectively attracts, captures, and nurtures targeted personas across the pre-opportunity sales opportunity pipelines.
• Create or lead development of a deep repository of engaging content — including blogs, demo scripts, case studies, presentations, sponsored articles, press releases, social media posts, RFP library content, and more—that meet (or exceed) quality, velocity, and volume requirements.
• Establish, continually test, and reinforce the GYANT brand “voice” (language, tone, approach) across all channels, resources and internal groups.
• Partner with external agencies and internal teams to identify and drive all marketing content assets – both internal and external.
• Create or manage production of field marketing documents, presentations and emails.
• Measure, analyze and report on how our content influences lead quality and engagement.
• Research, test, and optimize content marketing strategy (personas, channels, calls-to-action, content type, promotion, distribution) to determine the most successful engagement formulas that maximize impact.
• Increase inbound search traffic by following SEO strategy, content categorization and structure, and distribution.
• Establish and manage content frameworks, workflow, and lifecycle.
