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15 days ago
Requirements and responsibilities
The OpportunitySeamless is looking for a Marketing Operations Manager. You'll own the systems and the data that the entire marketing engine runs on. Reporting to the Sr. Director of Demand Generation, you'll run our martech stack, lead and data flow, and, just as importantly, you'll be the person who makes our marketing data trustworthy: standardized, clean, governed, and ready to act on. This role is awesome because we generate hundreds of thousands of data points every day from our freemium funnel and right now that data lives in too many places, in too many formats. You'll fix that. You'll build the source-of-truth pipelines, naming conventions, and routing logic that let Paid, Lifecycle, AEO/GEO, and Analytics move fast without tripping over bad data. You'll partner closely with Sales Ops, RevOps, and Data Engineering to keep the whole system honest. If you love being the operator who turns chaos into clean, reliable infrastructure that everyone depends on, this is your seat.ResponsibilitiesOwn the marketing operations function: martech stack administration, data flow, lead routing, campaign operations, and processDefine and enforce data standards across the marketing org, including naming conventions, field definitions, taxonomies, and a single source of truthBuild and maintain the data hygiene program: deduplication, normalization, enrichment, validation rules, and ongoing cleanupOwn lead lifecycle operations: scoring, routing, deduplication, and SLA enforcement between Marketing and SalesAdminister and integrate the martech stack (CRM, MAP/ESP, CDP, enrichment, and analytics tools); manage integrations, syncs, and contractsPartner with the Analytics & Insights Manager and Data Engineering on the marketing data model and event schema; you own the plumbing, they own the interpretationStandardize how every campaign, channel, and source is tagged so reporting is consistent and trustworthy end to endBuild and document repeatable operational processes, playbooks, and QA checks so the team can scale without breakingManage data governance and compliance (consent, suppression, CAN-SPAM/CASL/GDPR) and keep the system audit-readyBe the first responder for broken data, failed syncs, and routing issues; diagnose at the source and prevent recurrenceSkills & RequirementsBachelor's degree required; Marketing, Business, Information Systems, Analytics, or related field preferred5+ years of marketing operations, revenue operations, or marketing data experience, including 2+ years in a B2B SaaS company with a freemium or product-led motionDemonstrated ownership of data standardization, hygiene, and martech administration at a company with high transaction volume and a short sales cycleHands-on proficiency with at least one major CRM and one MAP/ESP/CDP required; SQL proficiency requiredEquivalent combination of education and high-volume B2B SaaS operations experience will be consideredDeep, hands-on marketing operations experience; you've owned a martech stack and the data that flows through itStrong data standardization instincts: you build naming conventions, taxonomies, and validation rules that actually get followedProficiency administering at least one CRM (Salesforce, HubSpot) and one MAP/ESP/CDP (Marketo, HubSpot, Customer.io, Segment, or similar)Working SQL and strong spreadsheet skills; you can profile, clean, and reconcile data yourself without waiting on EngineeringExperience designing lead scoring, routing, and Marketing-to-Sales handoff logic at high volumeComfortable with integrations, APIs, ETL/iPaaS tools (Zapier, Workato, Fivetran, or similar) and debugging data at the sourceA governance mindset: you care about consent, suppression, and compliance, and you keep systems audit-readyExcellent communication and documentation; you make the rules clear and get the rest of the org to adopt themBias to ship: you'd rather get a clean, reliable process live this week than a perfect one next quarterSeamless delivers the world’s best sales leads. Through our product, we help sales teams maximize revenue, increase sales, and easily acquire their total addressable market using artificial intelligence; by development of a robust real-time contact and company search engine as well as a suite of technically-advanced tools to support sales and lead generation. We have been recognized as one of Ohio’s fastest growing companies and have been recently ranked No. 7 in LinkedIn's Top 50 Startups of 2022, featured in Forbes as #1 Software company in Ohio in 2022, and on G2’s “Top 100 Highest Satisfaction Products for 2022” list!We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion,